Whether your hair salon is big or small, it’s important to pay close attention to your online reviews. The beauty industry is heavily dependent on customer reviews because people want to know about other customers’ experiences before they book an appointment. According to Google, consumers will read about 10 online reviews before they feel they can trust a local business.

Here are three reasons you should monitor and manage online customer reviews for your salon.

  1. Positive reviews attract customers.

It’s scary to trust someone new with your hair. That’s why most people do a lot of research before trying a new salon. When your salon has positive online reviews, you have a better chance of bringing in new customers. Negative reviews will drive people away from your business. Research shows that 94% of people will avoid going to a business if it has negative reviews. 

  1. Customers give valuable feedback.

When a customer leaves a review for your salon, positive or negative, respond to it! Customers want companies to interact with them. If you receive a negative review, it’s even more important that you respond because 53% of customers expect a company to reply to a negative review within one week. Not only will responding help your business, it will also make your customers happy. 

  1. Earn star ratings.

Your star rating is the very first thing people see when they search for your salon online, so this rating is key. If your star rating is any less than a 4.0, 57% of consumers won’t even consider you. The more positive reviews you get, the higher your star rating will be. 

Satisfying your customers is more important now than ever thanks to online reviews. Because everyone shares their opinions online, you want to make sure your hair salon stands out by managing your online reviews. Listening and applying customer feedback allows your hair salon to grow and improves relationships with customers. Happy online customers equal a happy business!

ReviewMaxer is a great way to let your online reviews shine, want to learn more about it? Schedule a free demo video here

Featured photo by Shari Sirotnak on Unsplash

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