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Don’t let your past bad reviews write the future of your company 


Do you only have a few online reviews and rely mostly on word-of-mouth references to gain new customers? Maybe your company only has a handful of reviews from when it first opened. 


Here are some statistics that will make you want to focus your attention on getting more reviews in 2020. 


  1. According to BrightLocal, 90% of consumers read online reviews before visiting a business.

It’s imperative that you establish a positive online reputation for your company. If your company doesn’t have positive reviews, prospective customers will move on to one that does.


  1. In 2019, 91% of people ages 18-34 trusted online reviews as much as personal recommendations

At more than 75 million strong, the millennial generation is your largest group of consumers. They make up nearly one-fourth of America’s population, and they’re relying on your online reviews just as much as word-of-mouth recommendations. 


  1. Forty percent of consumers only take into account reviews written within the past two weeks.

Maybe it’s been a rough couple of weeks for your business; unfortunately, consumers don’t know that. Even if your reviews for the past two years are stellar, if the two most recent are negative, that’s enough for customers to move on. ReviewMaxer can work with you to keep your reviews positive and relevant.


  1. Negative reviews have convinced 94% of consumers to avoid a business.

With nearly one-fourth of Americans trusting online reviews as much as they would trust a friend, those negative reviews can have a substantial impact on your company. Even if there’s no way to get rid of the negative review, you can still respond and try to resolve the issue. Once resolved, the customer may even give your company a better rating. 


Reviews can make or break a company. ReviewMaxer helps to increase your online reviews and customer engagement. Schedule a demo today and start 2020 with happy customers and positive reviews.


Emily Hileman is a spring intern at Axia Public Relations and a senior at Austin Peay State University. She’s interested in news and social media. Emily has worked for Axia since January 2020.


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