Show respect, and make the process easy
Want to boost your overall rating? Here are some strategies you can implement to encourage your customers to write reviews.
The first thing to note when asking for reviews is to make sure the product or service you’re providing is of excellent quality. Don’t ask for a review if you know the customer was not pleased with the outcome. When planning your request, pay attention to these three things:
- The timing of your request: If a customer purchased one of your products or services, send out the request a week later. This ensures the customer has had enough time to use the product to give an accurate review.
- How easy it is to leave a review: If the process of leaving a review is difficult, the customer is not going to follow through. Provide a link to the review forum in the email.
- Customer appreciation: Make the customer feel appreciated, and don’t pressure them into writing a review. As an incentive, you can donate to a certain cause when a customer leaves a review.
The main goal is to make the process as easy as possible. If the process requires them to make an account or has too many steps, the customer will most likely click out and leave no review. The simpler, the better.
