ReviewMaxer offers 5 easy ways to gain reviews
Reviews are critical to the success of your company. In order to bring in new customers, or even employees, your business must have good reviews. People trust the experiences of other people. According to BrightLocal, 88 percent of customers trust online reviews as much as personal recommendations from friends and family. People like to know what they’re getting themselves into before they commit to something, and that includes determining where to have dinner or looking for the next step in their career paths.
Here are five ways to gain those customer reviews with ReviewMaxer:
- Create business cards for each employee.
This feature is perfect for tracking reviews of individual employees. If your company is in the service industry and you send employees to individual homes or businesses, it’s important to know which employees your customers prefer. ReviewMaxer provides the option of creating business cards with a unique QR code or link for each employee. The code leads customers to the online page where they can write reviews of your company and your individual employees. These cards provide a personal touch; your customers have something tangible to remember their experiences with your company.
When it’s time for employee reviews, ReviewMaxer data shows both the positive and negative reviews for each employee, making it easy to identify who is excelling and who isn’t.
- Send a follow-up text.
A study by Deloitte shows that average Americans are on their phones 47 times per day. That’s almost twice every hour. With ReviewMaxer, you have the option of sending text messages to your customers to remind them to write reviews. The text includes a link to a landing page where the customer can begin the review process. By providing the link in an easy and accessible manner, you’re simplifying the process for the reviewer. The text is customizable with up to 160 characters.
- Consider Glassdoor and Indeed.
Glassdoor and Indeed are tools that you can use to reach potential employees. These websites provide information such as reviews of your company and details on your interview process. Having present and past employees provide their own reviews is a great way to ensure you give the public an honest description of what your work environment is like. Encourage workers in the office to write their own reviews, which will help you recruit the best potential employees.
- Use the social sharing tool.
ReviewMaxer lets you include social buttons in landing pages, emails, etc. A drop-down menu provides numerous social sharing options. If what you’re looking for isn’t there, you can always add it yourself. Including Facebook, Twitter and Google+ buttons encourages your customers to write their own reviews on heavily populated websites. Have your post-purchase landing page include a social sharing button as well as a reminder to review the employee who helped your customer through the buying process. That one review can convince numerous prospects that your company is right for them.
- Remember incentives are key.
Sending emails through ReviewMaxer is an effective way to remind customers to write reviews. You can send email reminders and follow-ups to your selected list of recipients. Every message is customizable, allowing you to thank your customers and ask them to write a review on their experiences and the employees who helped them. Emails are also a great way to offer incentives. In your email, offer your customers a discount on their next purchase or a chance to enter a raffle in exchange for a review.
ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Watch our free demo today to see how easily and efficiently you can protect and improve your online reputation.
Photo credit: Pablo
Written by: Kelly Delgado