In today’s digital age, online reviews are the new word-of-mouth. Consumers express their opinions online for the entire world to see. Although the internet makes several areas of our lives easier, keeping up with online reviews while running a business is a task in itself. This is where review management comes in.

Online reviews either help or hurt your company’s online image. Your reputation rests almost completely on the words of strangers. Review management allows you to increase your positive reviews by encouraging happy customers to leave online reviews about your company, while filtering out the negative ones. Review management helps companies improve their online reputations and grow their businesses.

Here’s how it works and why it’s important.

What is review management?

Review management helps companies closely monitor their reviews, turn negative reviews into positive ones, and increase and promote positive online reviews – all from one central place. By frequently monitoring your reviews, you gain a better understanding of how people perceive your company. And, you can promptly address any customer concerns.

A negative online review is scary, especially if you don’t have many reviews yet. Review management lets you quickly respond to negative reviews, showing your customers you care about their input and letting them know you’re making an effort to fix the problem.

If your organization is lacking in online reviews, review management helps your company gain positive reviews by prompting customers to leave a review – either through an email or by redirecting them through your social media or website. Additionally, you can place cards at your business locations to encourage customers to leave a review. Review management also helps make your positive reviews more prominent by clearly displaying them on your website or social media via an auto-updating testimonial feed.

Review management helps you have balanced positive reviews on review sites across the web and encourages others to read your positive reviews. Not only are potential customers going to see your great reviews, current customers are more likely to add their positive experiences as well.

Why it’s important

Review management is important for any business. Online reviews on review sites and social media are now a huge part of the buyer’s journey. A majority of people today read online reviews to determine the quality of a business and rely heavily on online reviews when purchasing a product online.

According to a recent study, 90 percent of consumers read online reviews before visiting a company and 72 percent of consumers will take action only after reading a positive review. Online reviews are changing the way people think about businesses and products. This trend is only going to increase in the coming years, making review management a fundamental part of every company’s success.

Click here to learn more about how review management will help your company.

Photo credit: Pablo


Written by: Beverly Driskill

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