3 reasons to strive for great reviews
Companies in the hospitality industry, including hotels, bed-and-breakfasts, AirbNb and VRBO, measure their overall performance based largely on customer reviews. Reviews dictate an establishment’s four- or five-star rating, which then engages a targeted group of customers. Hotels measure the average occupancy rate based on time of year, revenue per available room and overall guest experience.
Guests may leave a review on any part of their experience, which can reflect positively or negatively on your venue – from booking to room availability, cleanliness and more. It’s important to use ratings and reviews as a marketing tool when you are trying to generate new leads and increase the visibility of your business. Customers search through star ratings and previous customer reviews before making a reservation.
Here are three reasons why it’s important to have a positive online reputation in the hospitality industry:
- Your customers know they come first.
Customers’ experiences are the foundation of your business, so you want to provide the most comfortable stay. When customers leave positive reviews, they encourage potential vacationers to stay at your establishment to essentially enjoy the same experience they had. When potential guests see that you respond to reviews, they see that you are engaged and that you care.
- You create ultimate SEO.
Established hotels that maintain their online reputations and have overall high ratings fare better in online searches. If you have a larger number of positive reviews, Google will rank your company higher, which increases your visibility.
- Positive reviews create an impression of your business as a brand.
The overall rating of a stay at your location is crucial for marketing purposes. Customers want to stay at a venue whose ratings fall within the four- to five-star range. When the majority of your reviews are positive, it creates a good first impression. Prospective customers also use reviews to check off amenities and services that interest them.
Customers will only visit your hotel if your online reputation meets their standards. It’s time-consuming and arduous to manage your online reputation on the numerous review websites. ReviewMaxer is fast and affordable, easy-to-use software that manages your company’s online reviews and reputation. Use ReviewMaxer to promote your positive reviews and interact with your customers to resolve negative reviews.
Watch this free demonstration video to see how ReviewMaxer software works and how it will improve your online reputation.
Photo credit: Pablo
Written by: Amanda Murguido