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As users of the internet, we are allowed to publish any content we choose, as long as it’s truthful and appropriate. There are many who don’t handle this privilege responsibly and forget that their post or comment can have a significant impact on an individual's livelihood. 


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Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.


Here are some local review trends to keep an eye on in 2021.


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Before you can address fake reviews, you must be able to spot them. A fake review is commonly written in an angry or malicious tone and will not feature specific criticism. Authentic negative reviews will usually include specific reasons for leaving the review and what the customer disliked about his or her visit or experience. 


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Studies show that 86% of customers read reviews on local establishments and a minimum of 10 reviews before making their decision. With this data, it’s important to make sure your online presence isn’t marked with negative reviews as they could drive away potential clients.   


A current trend revolves around people intentionally creating fake 4-star reviews to pull down a perfect 5-star rating. Four-star reviews don’t automatically appear as false, but in an abundance, they can pull the Google rating down. With a lower rating, a company will be further down the webpage and, therefore, will have trouble getting business. 


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Bad reviews are bound to happen, and they don’t have to keep you down. With a few simple actions, you can turn bad reviews around to work for you rather than against you. Here are six ways to survive those negative reviews.


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Living in a digital age comes with its ups and downs and in the land of customer reviews, it's hard to ensure that your organization is represented accurately. The power of word-of-mouth is paramount for any business but online, your customers can see the good, the bad, and the ugly — and that's okay! It's how you respond as a company that matters.

According to Glance, it takes 12 positive customer experiences to make up for one negative experience.

So how do you turn a negative comment into a positive outcome? 


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