Great reviews work wonders for your business. Instead of just celebrating the positive reviews internally, it’s important to respond to the customers who leave them. It increases your engagement and demonstrates that they aren’t mere pebbles on the beach.

Tripadvisor is the world’s most recognized travel site. Tripadvisor listings provide the best opportunities for companies to connect with potential clients. 

As of 2020, Tripadvisor featured 884 million reviews and opinions for hotels, restaurants, tourist attractions, flights, rentals, etc. For an edge over the competition, it’s necessary for companies to optimize their Tripadvisor listing. 

Here are five brilliant tips to improve your Tripadvisor listing. 

Shopping locally has always been encouraged. However, communities are now encouraging locals to support small businesses with dedicated days such as “Small Business Saturdays” or recognizing National Small Business Week. With social media, you see the #shoplocal movement now more than ever. 

Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.

Here are some local review trends to keep an eye on in 2021.

Review management can be a bit overwhelming, to say the least. Nowadays, customers can leave reviews almost anywhere. Even if you think you’ve seen every review about your company, you’re wrong. But don’t be discouraged! Review management isn’t as hard as you might think.

The Floating Carousel is a widget you can embed on your website that displays your latest reviews one at a time. It’s usually placed at the bottom left corner of your website and remains there as the user scrolls through the page. 

Review carousels are customizable so you’re displaying the reviews you want on your website on any page.