A recent Federal Trade Commission court case resulted in the personal care product company, The Bountiful Company, to pay a hefty $600,000 fine for review hijacking. Review hijacking is essentially using positive reviews from one product for another to create a false impression for the consumer.

I don’t have to tell you that review hijacking is incredibly unethical, but you don’t have to hijack your company reviews to get more positive feedback. 

Reviews are vital to the success of your company. They give insight into your work environment, products, services, and culture. Clutch.co is one of many different review sites companies are using to track their reviews. Clutch has a user base of about half a million, and the platform has a strong presence of marketing, IT, and business service providers. To help you take advantage of this review site, we developed five tips to ensure you improve your review status within Clutch. 

Employees are the people you want to have as ambassadors of your company. You want them to speak positively about and promote your business as much as anyone else, especially online. To improve your online employee reviews, consider these six tips:

Reviews are instrumental in establishing your company online and attracting potential customers. Gathering feedback from your existing clients can help increase your brand’s value with someone vouching for your product.

But dealing with negative feedback can be daunting. 

Monitoring your company’s reviews can largely impact your revenues. The way you engage with your prospective customers online indicates your brand’s services. More often than not, your online brand image attracts new customers while helping retain existing ones. 

When we talk about managing your online reviews, frequency tends to play a vital role. The time you take to respond back to the feedback and how you do it can either make or break your brand’s online reputation. 

You know what they say: The best marketer is a satisfied customer.

In today’s business world, testimonials and recommendations — whether face-to-face or online — are reliable indicators that your company is authentic and worthy of trust. Every business should be on the hunt for more reviews.

So what’s the most effective way to request online reviews? Considering the fact that email usage continues to climb daily due to its universal convenience, email is one of the best avenues through which you can request online reviews.