Reviews are instrumental in establishing your company online and attracting potential customers. Gathering feedback from your existing clients can help increase your brand’s value with someone vouching for your product.

But dealing with negative feedback can be daunting. 

Monitoring your company’s reviews can largely impact your revenues. The way you engage with your prospective customers online indicates your brand’s services. More often than not, your online brand image attracts new customers while helping retain existing ones. 

When we talk about managing your online reviews, frequency tends to play a vital role. The time you take to respond back to the feedback and how you do it can either make or break your brand’s online reputation. 

You know what they say: The best marketer is a satisfied customer.

In today’s business world, testimonials and recommendations — whether face-to-face or online — are reliable indicators that your company is authentic and worthy of trust. Every business should be on the hunt for more reviews.

So what’s the most effective way to request online reviews? Considering the fact that email usage continues to climb daily due to its universal convenience, email is one of the best avenues through which you can request online reviews.

Great reviews work wonders for your business. Instead of just celebrating the positive reviews internally, it’s important to respond to the customers who leave them. It increases your engagement and demonstrates that they aren’t mere pebbles on the beach.

Tripadvisor is the world’s most recognized travel site. Tripadvisor listings provide the best opportunities for companies to connect with potential clients. 

As of 2020, Tripadvisor featured 884 million reviews and opinions for hotels, restaurants, tourist attractions, flights, rentals, etc. For an edge over the competition, it’s necessary for companies to optimize their Tripadvisor listing. 

Here are five brilliant tips to improve your Tripadvisor listing. 

Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.

Here are some local review trends to keep an eye on in 2021.