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A recent Federal Trade Commission court case resulted in the personal care product company, The Bountiful Company, to pay a hefty $600,000 fine for review hijacking. Review hijacking is essentially using positive reviews from one product for another to create a false impression for the consumer.


I don’t have to tell you that review hijacking is incredibly unethical, but you don’t have to hijack your company reviews to get more positive feedback. 


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Employees are the people you want to have as ambassadors of your company. You want them to speak positively about and promote your business as much as anyone else, especially online. To improve your online employee reviews, consider these six tips:


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Selecting an online review management platform for your company can be a challenging task, as there are many options available. It's important to choose one that meets your company’s specific needs and budget. Here are some steps you can follow to select the right platform:


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Reviews are instrumental in establishing your company online and attracting potential customers. Gathering feedback from your existing clients can help increase your brand’s value with someone vouching for your product.


But dealing with negative feedback can be daunting. 


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A brand's visibility contributes highly to business growth. It assists in attracting potential clients and promoting the company across the globe. Physical growth is one thing, but how do you manage your brand's ever-growing online presence?


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Online reviews have become more important than ever to drive your target audience toward your brand. Restaurants, in particular, are largely impacted by their online reputation. People decided to trust the restaurant’s services by looking at reviews and feedback.


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