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Help your business collect and easily manage customer reviews

Trustpilot is a Danish consumer review website that hosts reviews of businesses worldwide. It posts nearly 1 million new reviews each month.


Why is it important to get good reviews on Trustpilot? Well, let’s take a look at what it’s made headlines for recently. Trustpilot is surging in its stock market debut. It’s raised a total of $655 million through the sale of 161 million shares, all by the company’s existing shareholders. 


Trustpilot is part of the few online-services companies that have seen their businesses expand because of pandemic lockdowns. Its revenue has jumped 25% in the last year to $101.9 million. A review on this site can skyrocket your company’s success and help build credibility with new and existing customers.


To get reviews on Trustpilot, you need to first chat with your customers and ask them to leave a review on the website. Next, you need to send an email invitation to customers after they’ve made a purchase, make sure the email is short, and keep things simple and to the point. On the topic of emails, make sure to insert a link to your evaluation page on Trustpilot, and politely ask them to leave a review. 


Other things you can do to get reviews on Trustpilot is embed a link on your company’s website that directly links to the company’s profile page on Trustpilot, so they can leave a review. Lastly, you can put together an eye-catching postcard inviting customers to leave a review. These postcards should be added to all the packages you send out, showing people how to go to Trustpilot and review your company. 


Generating reviews on Trustpilot can help you identify recurring questions your customers have, help you collect new consumer insights, and highlight the areas of improvement, giving you the opportunity to improve your service and grow your business.


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Manage reviews efficiently and effectively

Review management can be a bit overwhelming, to say the least. Nowadays, customers can leave reviews almost anywhere. Even if you think you’ve seen every review about your company, you’re wrong. But don’t be discouraged! Review management isn’t as hard as you might think.


For review management to happen, you have to have reviews first. Getting reviews can be tough, especially if you’re either a smaller or newer company. Don’t be afraid to ask for reviews as they can boost your company’s exposure and engagement.


But if you do have reviews to begin with, you have to track those on platforms that you expect people to leave reviews on. This includes Google, Yelp, Facebook, and more. However, keep in mind that there are other platforms, such as Instagram, Twitter, and YouTube, that can have reviews about your company as well.


That might seem like a lot, right? Well, good news! Review management isn’t a one-person task. Many companies have software like ReviewMaxer that solely focuses on review management.


With review management, you can monitor the good and the bad reviews that your company receives. It also allows you to see what needs to be improved so your customers can have a better experience with your company.


Download your own review management checklist to get a more in-depth description of what you should be doing when managing your company’s reviews.

Photo by Anna Shvets from Pexels


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Let’s start with defining what reputation means. Reputation is what others think and perceive of you as a person or, if you’re a company, as a brand. It takes years to build a positive reputation, but it can take seconds to lose it all.

 

What is reputation management?

Now that we have defined what reputation means, let’s discuss what reputation management is. Reputation management is the process of trying to influence what and how people think of you. With the help of the internet, many companies nowadays interact with their audiences as much as possible to build relationships with them, whether it’s through social media or online reviews. This helps their reputations flourish. 


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Buying Google reviews will hurt your business more than it will help

We get it; earning reviews for your company is hard. Earning good reviews is even harder, especially when it’s more common for a customer to leave a bad review than a good one. 

As tempting as buying Google reviews might sound, don’t do it. Here’s why it’s not a good idea:


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Before you can address fake reviews, you must be able to spot them. A fake review is commonly written in an angry or malicious tone and will not feature specific criticism. Authentic negative reviews will usually include specific reasons for leaving the review and what the customer disliked about his or her visit or experience. 


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Studies show that 86% of customers read reviews on local establishments and a minimum of 10 reviews before making their decision. With this data, it’s important to make sure your online presence isn’t marked with negative reviews as they could drive away potential clients.   


A current trend revolves around people intentionally creating fake 4-star reviews to pull down a perfect 5-star rating. Four-star reviews don’t automatically appear as false, but in an abundance, they can pull the Google rating down. With a lower rating, a company will be further down the webpage and, therefore, will have trouble getting business. 


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