888-773-4768

BLOG

Blog » TripAdvisor

Learn ways to positively represent your company on review websites

It’s no secret that consumers often choose companies based on their presence on review websites such as Google+, Yelp, Facebook, TripAdvisor, Yahoo and the Better Business Bureau. Is your company well represented on these sites?

Online reviews increase your company’s exposure

Studies show that prospective customers will research two or more companies online before determining where they will spend their money. Most likely, they will visit online review sites to see the comments past customers have made about the company.

A person will generally choose the company with the most positive reviews. And then, once the customer’s transaction is complete with that company, he or she will often leave a comment online – and this is how the cycle continues.

Visit review sites to see the feedback of your previous customers

If you check out your company online and find an abundance of positive feedback, give yourself a pat on the back; your company is doing quite well. If you saw negative feedback or no feedback at all, then it’s likely that your advertising efforts are falling short.

Negative or no feedback can be detrimental for your company. Today, positive online reviews are akin to free advertising, and you want your company to be the most talked about. Ask your customers to leave an online review on any one of the popular review sites. It’s really that simple!

Is asking your customers to leave online reviews a formula for success?

According to a Yodle survey, 60 percent of people polled said that they like having the option to leave feedback after they complete a transaction. The report also noted that many businesses do not ask their customers to leave online reviews, and this is a missed opportunity of great consequence.

Customers don’t mind leaving a short review and a rating, but you must ask them. With the technology available today, companies don’t even have to ask each customer in person to review their products and services. Instead, they can make use of online review management software to send a request automatically. Yodle’s research revealed that 36 percent of customers think that online reviews help set a business apart from others, 40 percent want to see reviews and 76 percent specifically seek out reviews.

Make it your mission to generate positive reviews

The statistics have made it clear that customers expect to see reviews about your company. It doesn’t matter to them if the reviews are negative or positive; they just need to see feedback. Of course, having negative reviews should matter to you, but we will tackle that issue a little later on.

First, you have to reach out to people by building your online presence.

  • Have a Facebook account.
  • Have a Twitter account.
  • Have a Google+ account.
  • Have an Instagram account.
  • Use an effective online review management software application.

Social media platforms are a great way to increase your sales, but if you are new to the world of social media or it seems overwhelming, start by only managing one account. GO-Gulf’s infographic shows that social media increases exposure by 83 percent. That’s an opportunity for success that you can’t afford to miss.

Online review management software is the Advertising King

Once you have established a social media presence, invest in an online review management software application. This will enable you to automatically request that your customers leave reviews, and it will also allow you to be in control of what customers post about your company.

For instance, let’s say a disgruntled customer leaves a nasty review about your company. That customer will be encouraged to post the feedback, but he or she will be given options of review sites that people rarely visit. If a satisfied customer leaves a positive review, he or she is given options of well-known review sites. For each positive review you get, the more popular your company becomes. You can also post customers’ reviews on your company website and social media accounts to let people know that your company is one of the best in the area.

Online review management software, like ReviewMaxer, is an affordable way to quickly gain popularity online and manage your company’s reputation – and it is extremely easy to use. ReviewMaxer efficiently monitors, collects and promotes your online reviews – effectively and easily from a central dashboard. Sign up for a free demo and learn how it can work for you. For more advice on how to handle negative reviews and how to get your business at the top of search listings, read the ReviewMaxer blog today.

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook




- 0 comments
READ MORE

6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


- 0 comments
READ MORE

How does your business compare?

Use our free Review Scan to generate an instant reputation report and see how your business appears on local review sites.