Hosting nearly 2.85 billion active users each month, Facebook is the world’s largest social network.

The reason behind Facebook's popularity? The platform continually updates and adds features that allow its users to connect with news and people from all over the world. As of 2021, more than 200 million businesses, particularly small businesses, have tapped into the market of users Facebook provides by creating company pages. 

If you own a business and haven’t created a Facebook page, you may want to reconsider since it’s a free and intuitive option. This tool can save you money on marketing by giving you a free platform to promote your business, and it takes only minutes to set up

Potential customers appreciate the simplicity of Facebook pages because of the accessibility to information, such as customer reviews and hours of business. On the about section of a page, businesses can show clients where they are located, how many people have liked the page, the price range of its services, and additional contact information, including a company’s telephone number and website. 

If you enabled Facebook Messenger, visitors can send you direct messages, which allows them to personalize their experience with your business

Keeping your followers up to date by sharing photos or posting about discounts and new products can add a personal touch to your business’ page.

Still doubting the value of a Facebook page? Take a look at the millions of businesses whose pages are being visited by two-thirds of Facebook users across all countries at least once a week. 

A Facebook profile not only allows businesses to expand their audience and generate more sales but also increases their brand awareness. Creating an online presence for your business is more important than ever before.

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