Help your restaurant stand out from your competition
Whether your restaurant is new in the industry or a hometown favorite, positive online reviews help bring your company success. Reviews serve as a great tool for receiving feedback from your customers. Maybe your restaurant is too noisy or the lighting is too dim. Whatever your customers are saying, make sure you’re listening.
Here are three reasons restaurants need online reviews:
- Earning star ratings with Google, Yelp and TripAdvisor.
Research shows that star ratings matter. In fact, more than 1 in 3 diners won’t eat at restaurants with a star rating less than four. People trust other people, and online reviews are reflections of their opinions. The more positive reviews you gain, the higher your chance of reaching that five-star status. According to the National Restaurant Association, a one-star increase in a restaurant’s Yelp rating can result in as much as a 9 percent increase in revenue.
- Bringing in new business.
Customers like to make informed decisions. With online reviews, people are able to gain a sense of the food, atmosphere and service of your restaurant before they even show up. This is extremely important for driving new business. Whether people are visiting from out of town or just looking to try something new, online reviews provide insight for your company.
- Becoming customer favorites.
Great owners are aware of what people are saying about their restaurant. Online reviews are a terrific source of feedback for owners and managers to learn what their customers are actually thinking. The negative reviews will indicate problem areas that they can improve – for example, slow service or uncomfortable chairs. The positive reviews will show the areas where the restaurant is excelling. Whatever it is your customers are saying, make sure you take the time to respond to show them you’re listening.
Customers are talking online and it’s your job to listen. It’s tough to stand out from the competition, and online reviews are an easy way to spread the word about your restaurant. By responding to reviews, your ratings will begin to rise in no time.
ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Watch our complimentary demo today to see how easily and efficiently you can protect and improve your online reputation.
Photo credit: Pablo
Written by: Kelly Delgado