Google My Business is the single-most crucial review and listing tool for every company, regardless of industry. According to HubSpot, Google dominates the web by controlling 92% of the search engine market share worldwide. It isn’t surprising that almost 64% of consumers browse Google reviews (through Google Maps and Search) before visiting a business location.
Google review listing works best for local SEO results. Also, an optimized review listing influences about 10% of Google’s search algorithm. The more positive reviews you have, the higher your SERP rankings go, increasing your brand visibility.