As your company grows, it’s important to expand your social media presence to drive more business. What are you doing right and wrong?

Here are four quick tips to improve social media for your company:

  1. Figure out which social media platforms are right for your company.

While Facebook should be on every company’s radar, other platforms depend on your audience. For example, Instagram probably won’t work for hospitals, since it’s highly visual, and posting patients can violate HIPAA. However, Instagram is perfect for a veterinary hospital. Sharing puppies, kittens, and other animals will catch the attention of animal lovers and make them aware of the good you do in your community.

Some platforms, such as Snapchat, target younger generations. If your audience tends to be over 21 – if you sell appliances, for instance – then these platforms shouldn’t be your focus. It’s all about finding who your audience is and which social media platform they spend the most time on.

  1. Share visuals whenever you can.

According to Forbes, ninety-one percent of consumers prefer visual content over text. Whenever you post on social media, always include a picture or video. Using your own images is best; however, there’s nothing wrong with stock photos. Sites like Unsplash allow you to download and use any image for free.

  1. Respond to all social media conversations about your company.

This includes replying to a comment someone made on one of your posts, using the search bar to find people mentioning your company’s name, and replying to online reviews. Stay aware of what people are saying about your company. Customers will appreciate when you address their comments and concerns. Make time every day to acknowledge and appreciate customers, and it will create more loyalty for your brand.

  1. Use current trends to stay relevant.

Pay attention to what’s happening in your industry and what your followers are talking about. Twitter makes it easy with hashtags and topics that are trending. Facebook and Instagram can be trickier. Use your company page to follow some of your fans to see what they’re talking about. Make creative content that targets the audience you’re wanting to reach. Staying relevant will keep you top of mind for customers and create new leads to generate business.

To get more followers on social media, you first need to build your reputation. ReviewMaxer can help with that. Try out a free demo today!


Luxury skincare company Sunday Riley settled with the Federal Trade Commission after an accusation that it had been posting fake online reviews to Sephora’s website for years.

A user on Reddit exposed the company back in October 2018. The whistleblower was allegedly an employee at Sunday Riley and posted an email from an executive in the company encouraging employees to post fake positive reviews on Sephora’s website. Employees used a VPN so their computers were untraceable. The company also requested that employees dislike any negative reviews, because with enough dislikes, Sephora would remove the negative reviews.

Many skincare brands don’t test their products long enough to have solid scientific evidence that they work, so they rely on online reviews to build brand recognition and loyalty. What Sunday Riley did was deceptive and unethical. Companies should earn authentic positive reviews from customers.

What brands can learn from this

Sunday Riley should have focused on reaching out to customers instead of its employees to write reviews. The brand has hundreds of thousands of followers on social media as well as customer emails it could market to. Additionally, since the focus was on obtaining online reviews, Sunday Riley could have posted signs in stores asking for feedback on review sites including Sephora.

From this scandal brands can learn that customer service should come before reviews. By giving the best experience possible to a customer, good reviews will flow in on their own. And ReviewMaxer can help make that happen.

What consumers can learn from this

Customers are getting better at evaluating the credibility of online reviews. Buying a product based on glowing reviews and then finding out it was all a lie is infuriating. Ultimately, when companies try to trick consumers, it turns them into smarter shoppers. Consumers should learn not to trust reviews at face value and how to spot when a review is fake, so in the future, they can find a brand they can trust.


Fake reviews are becoming an epidemic. Internet trolls spam review sites with fake negative reviews and can do considerable damage to a company’s online reputation. Conversely, some companies put out fake positive reviews themselves in an effort to boost their reputation. Fakespot, a fraud detection company, stated that 36% of online reviews on TripAdvisor aren’t reliable. The Washington Post also did a study about fake reviews and found that the highest percentage of questionable reviews on Amazon are on dieting products and electronics.  

It’s hard to determine what’s real and what’s fake online. As a consumer, it’s important to recognize red flags that indicate fake reviews. 

  1. Look at the star rating.

If a company receives a plethora of 5-star reviews in a short span of time, be cautious. Those reviews could be fake. It’s not likely the company is receiving glowing reviews from multiple customers all at once.

  1. Consider the company’s brand awareness. 

If the company you’re looking into is large, established, and has many fans, it’s more likely that it has tons of raving reviews. If the company is new, then a large number of positive reviews is unlikely. 

  1. Read the reviews. 

When you’re researching a company, don’t just pay attention to the star rating. Read the reviews. Notice the language that the reviewer uses. Is it organic and genuine or does it seem copy and pasted? Does the reviewer describe what he or she likes or dislikes about the product/service or does the review seem vague? Noticing these signs can help you figure out the authenticity of the review quickly. 

  1. Check the reviewer’s history. 

If you’re unsure whether a review is genuine or fake, check the history of the reviewer. Look at past reviews the person left. If the reviewer is handing out 5-star reviews for several products from the same company, it’s likely those reviews are fake. 

As a consumer, it’s important that you’re able to recognize a fake review. Most people use reviews in their buying decisions. Falling for false reviews could influence you in the wrong direction. Reading a fake negative review could drive you away from a business that may offer amazing services, while a fake positive review may attract you to a company that isn’t so great. Knowing and understanding the signs of fake reviews can save you a lot of trouble. 

Don’t let internet trolls ruin your company’s online reputation. Be in control of your company’s reviews with ReviewMaxer’s review management services. Want to learn more? Sign up here for a free demo.


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