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Use ReviewMaxer to make it easy for people to review your company

No matter what industry you’re in, product and service reviews are a vital part of gaining new business and knowing whether or not your company is retaining customers.

Make writing reviews easy with ReviewMaxer’s texting feature

With ReviewMaxer’s text messaging feature, you can invite your customers to a landing page through a text message. This landing page allows customers to write reviews of your company’s product or service. Customers can quickly engage in the review-writing process by simply clicking on the link in their text message. In order to receive a text, the customer must opt in and agree.

To get started, upload a CSV file with recipients’ names and phone numbers. Then, customize your message and send it to your list of recipients. Phone numbers in the United States, Canada, United Kingdom and Australia are currently available. The initial fee is $15 for the first 200 messages, then a 6-cent fee per message after that.

Why should I use a text message review service?

A text message goes directly to the customer’s mobile device. It presents the review link in a way that’s easily accessible. When you make it simple for customers to leave a review, they’re more likely to do it. ReviewMaxer’s texting feature simplifies the process – you aren’t relying on customers to go to your website and find the link on their own.

How do I get my customers to opt in?

Present the opt-in option to your customers when you’re selling your product or service to them. You can use a station with a computer or tablet to quickly collect the customer’s name, phone number and consent to receive text-message updates from your company.

How do I customize my message?

Company representatives can customize messages under the text message template. Text messages are standard 160 characters, so it’s important to keep messages short and direct to avoid sending two messages. You can also send a test text message to a direct phone number to ensure the text appears on the mobile device the way you intended.  

What happens if a customer replies to my message?

If a customer replies to your message, they’ll get an automated response with an option to opt out. The same message will also direct them to a main number where they can contact your business.  

Incentives and rewards

You want your customers to write reviews and you also want them to return for more business. By implementing a review rewards program, you can get both. If customers leave a review, perhaps you offer a 10-percent discount on their next purchase. If customers leave three reviews on different review sites, perhaps they’re rewarded with a free gift. You can easily adjust the rewards to what your company can handle in order to encourage more customers to review your products and services.

Social media reviews

Similar to using the ReviewMaxer texting feature, social media makes leaving reviews easy for customers. Many people might already be tweeting your company with reviews or tagging your company in Facebook posts. It’s important for your company to be active on social media. Responding to customers who leave reviews and sharing those reviews will create relationships with your customers.

Social media reviews are also beneficial to your company because they allow potential customers to easily check out your product or service, which can lead to more business.  

Facebook has made it especially easy for people to leave reviews under the “review” tab on its business pages. Customers can leave a rating out of five stars and leave comments underneath. To boost your online reputation, you need five-star reviews to attract new customers; you should also address problems noted in lower-star reviews that potential customers will see.

ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Try our demo today to see how easily and efficiently you can protect and improve your online reputation.

Photo credit: Pablo

Written by: Jordan McCrary


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Reputation management is key to a real estate agent’s success

Buying a home is an emotional, exciting and downright terrifying process. Picking the right real estate agent is the most important part in ensuring an enjoyable home search and subsequent smooth transition from one home to another. Personal referrals are great for those who are relocating within their same city, but what about the family who is moving to a new area where they know no one; the newlyweds who had a bad experience with their last agent; or the business owner whose favorite agent retired? How do they decide who the best real estate agent is for their needs?

They check online reviews.

Here are three reasons why you as a real estate agent should care about your online reviews:

  1. Great reviews establish trust and credibility.

Your potential clients feel confident in their decision to choose you as their agent after reading how happy your previous clients were with you. Reviews offer valuable information from your previous buyers and sellers, like how well you handled their contracts and how you helped families searching for a home become familiar with new areas.

  1. Great reviews improve your SEO.

As positive reviews increase, your online reputation will organically improve and enhance your Google search results, ultimately driving more clients to pick up their phones and call you or your real estate company. Work toward gaining positive reviews on a variety of different real estate agent review websites such as Realtor.com, Zillow, Trulia and your own real estate Facebook page.

  1. Great reviews outperform no reviews or negative reviews.

Since real estate is a highly competitive industry and there are so many agents to choose from, you can’t afford to lose clients simply because another agent had more positive reviews. Reviews play a big part in a potential client’s decision-making process, so be sure you’re reaching out to your current clients for their feedback on review websites.

Reputation management software helps agents gain more positive reviews by sending an email or text message to their clients after closing requesting feedback about their home buying or selling experiences. Sign up for a free demonstration to see how the ReviewMaxer software works.


Photo credit: 123RF Stock Photo

Written by: Rebecca McClure


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6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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How does your business compare?

Use our free Review Scan to generate an instant reputation report and see how your business appears on local review sites.