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Shopping locally has always been encouraged. However, communities are now encouraging locals to support small businesses with dedicated days such as “Small Business Saturdays” or recognizing National Small Business Week. With social media, you see the #shoplocal movement now more than ever. 


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Although this past year was tough for a lot of companies, don’t make the situation worse by purchasing fake Google reviews to strengthen your company’s online reputation. If you’ve even contemplated going down this route, let’s discuss why you should reconsider.


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Hosting nearly 2.85 billion active users each month, Facebook is the world’s largest social network.


The reason behind Facebook's popularity? The platform continually updates and adds features that allow its users to connect with news and people from all over the world. As of 2021, more than 200 million businesses, particularly small businesses, have tapped into the market of users Facebook provides by creating company pages. 


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As users of the internet, we are allowed to publish any content we choose, as long as it’s truthful and appropriate. There are many who don’t handle this privilege responsibly and forget that their post or comment can have a significant impact on an individual's livelihood. 


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Help your business collect and easily manage customer reviews

Trustpilot is a Danish consumer review website that hosts reviews of businesses worldwide. It posts nearly 1 million new reviews each month.


Why is it important to get good reviews on Trustpilot? Well, let’s take a look at what it’s made headlines for recently. Trustpilot is surging in its stock market debut. It’s raised a total of $655 million through the sale of 161 million shares, all by the company’s existing shareholders. 


Trustpilot is part of the few online-services companies that have seen their businesses expand because of pandemic lockdowns. Its revenue has jumped 25% in the last year to $101.9 million. A review on this site can skyrocket your company’s success and help build credibility with new and existing customers.


To get reviews on Trustpilot, you need to first chat with your customers and ask them to leave a review on the website. Next, you need to send an email invitation to customers after they’ve made a purchase, make sure the email is short, and keep things simple and to the point. On the topic of emails, make sure to insert a link to your evaluation page on Trustpilot, and politely ask them to leave a review. 


Other things you can do to get reviews on Trustpilot is embed a link on your company’s website that directly links to the company’s profile page on Trustpilot, so they can leave a review. Lastly, you can put together an eye-catching postcard inviting customers to leave a review. These postcards should be added to all the packages you send out, showing people how to go to Trustpilot and review your company. 


Generating reviews on Trustpilot can help you identify recurring questions your customers have, help you collect new consumer insights, and highlight the areas of improvement, giving you the opportunity to improve your service and grow your business.


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Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.


Here are some local review trends to keep an eye on in 2021.


Fake reviews are increasing.

Unfortunately, fake reviews will always be here to stay. But fortunately enough, people have become better at spotting fake reviews compared to real, genuine reviews. Google My Business, for example, allows you to ask Google to review comments that you may deem false, inappropriate, or irrelevant to your business.


Most users give one-star or five-star reviews; there is no in between.

There seems to be a pattern of reviews that are either only given one star or all five stars. It’s no surprise that people often leave reviews when they had an excellent experience or a horrible one. If this pattern continues, many companies will have a hard time distinguishing what they need to improve on.


Opinions that aren’t politically correct can impact your reviews and company.

Opinions that might be controversial can have a long-lasting impact on both your reviews and your company as a whole. An example of this is a now permanently closed restaurant called Cup It Up, which was located in Tucson, Arizona. Two of the owners posted contentious opinions on their Facebook pages that led to their business closing. Be careful what you voice on behalf of your company as it may have consequences that won’t only affect your reviews but your overall business.


The COVID-19 pandemic has drastically affected reviews.

It’s safe to say that people are spending less money and time out because of the pandemic. This can have a detrimental impact on companies, especially local businesses that are not only experiencing a dip in sales but also rely on reviews to boost their exposure and customer engagement.


There is no doubt that reviews are important to companies. Take these trends into consideration as they can help your company do things differently to better thrive.

 

Photo by Andrea Piacquadio from Pexels


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