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ReviewMaxer explains this frequently asked question

Most often, third-party review sites retain the rights to content published about your business on their site. In other words, it’s against their terms of service to reuse the reviews published on their site for any other purpose. That’s why we only use a short snippet of third-party reviews in our review stream – to remain compliant with each site’s terms of service (ToS).

However, any reviews you collect directly via our platform (using the Review Now button or Review First layout) are yours forever. You can do whatever you’d like with them, and they remain yours even if you cancel your account with us (just make sure to save them somewhere else so you don’t lose them – we don’t hang onto them after you’ve deleted your account).

ReviewMaxer is an affordable and easy-to-use system to manage your company’s online reviews and reputation. Use ReviewMaxer to promote your positive reviews and interact with your customers to resolve negative reviews. Sign up today for your free demo.

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In today’s digital age, online reviews are the new word-of-mouth. Consumers express their opinions online for the entire world to see. Although the internet makes several areas of our lives easier, keeping up with online reviews while running a business is a task in itself. This is where review management comes in.

Online reviews either help or hurt your company’s online image. Your reputation rests almost completely on the words of strangers. Review management allows you to increase your positive reviews by encouraging happy customers to leave online reviews about your company, while filtering out the negative ones. Review management helps companies improve their online reputations and grow their businesses.

Here’s how it works and why it’s important.

What is review management?

Review management helps companies closely monitor their reviews, turn negative reviews into positive ones, and increase and promote positive online reviews – all from one central place. By frequently monitoring your reviews, you gain a better understanding of how people perceive your company. And, you can promptly address any customer concerns.

A negative online review is scary, especially if you don’t have many reviews yet. Review management lets you quickly respond to negative reviews, showing your customers you care about their input and letting them know you’re making an effort to fix the problem.

If your organization is lacking in online reviews, review management helps your company gain positive reviews by prompting customers to leave a review – either through an email or by redirecting them through your social media or website. Additionally, you can place cards at your business locations to encourage customers to leave a review. Review management also helps make your positive reviews more prominent by clearly displaying them on your website or social media via an auto-updating testimonial feed.

Review management helps you have balanced positive reviews on review sites across the web and encourages others to read your positive reviews. Not only are potential customers going to see your great reviews, current customers are more likely to add their positive experiences as well.

Why it’s important

Review management is important for any business. Online reviews on review sites and social media are now a huge part of the buyer’s journey. A majority of people today read online reviews to determine the quality of a business and rely heavily on online reviews when purchasing a product online.

According to a recent study, 90 percent of consumers read online reviews before visiting a company and 72 percent of consumers will take action only after reading a positive review. Online reviews are changing the way people think about businesses and products. This trend is only going to increase in the coming years, making review management a fundamental part of every company’s success.

Click here to learn more about how review management will help your company.

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Written by: Beverly Driskill


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3 ways social media helps you connect with customers

Online reviews in today’s digital age are an essential part of the buyer’s journey. With so many people turning to the internet and social media to learn more about your company, it’s important to stay connected with your customers online. ReviewMaxer allows you to proactively manage your online reviews, while staying in the know about your consumers’ motivations and trends. Connecting with your customers on social media shows them your company has a genuine online presence.

When you set your company up with ReviewMaxer, you’ll be able to prompt your customers to connect with your social media accounts under the section labeled “Beyond Reviews.” Simply include links to your company’s social media pages and click “Prompt visitors to connect.”

Here are three ways connecting on social media helps your online reviews:

  1. Build trust and credibility

Your company’s social media profiles are another great place to collect and promote positive reviews. According to a recent BrightLocal study, 85 percent of consumers trust online reviews as much as personal recommendations. Social media sites like Facebook allow users to see if a genuine person is promoting your brand, giving your company a trusted reputation.

  1. Grow your audience

Social media has the power to help expand your network and extend your company’s reach. By making your company known to a larger network, you can grow your audience and gain even more online reviews. The more positive reviews your company collects, the more credibility you’ll receive.

  1. Generate interest

Social media helps your company connect with consumers and humanize your brand. By creating content that intrigues your followers, you’ll be sure to generate interest among your audience, creating more customers and more positive online reviews.

The “Beyond Reviews” section of ReviewMaxer is just one of the many beneficial tools ReviewMaxer has to offer. ReviewMaxer helps to increase your positive reviews and provides an organized online space to help you find review sites important to you, stay in the know about your online reviews, connect with your customers, and more.

Take control of your online reviews today with ReviewMaxer. This powerful, cloud-based software provides its users with a proactive review strategy to quickly and easily manage reviews and comments from more than 500 sites. Sign up for a free demo to see how the ReviewMaxer software works.

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Written by: Beverly Driskill


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