Providing an option for anonymity encourages reviews

Getting positive online reviews can be tough – even more so when you work in a field that’s considered controversial or is embarrassing for consumers to acknowledge they frequent. For example, if you’re in the cannabis industry or the plastic surgery industry, you might find it difficult to get your customers to leave online reviews because those individuals want to maintain their privacy.

Several review websites provide an option to leave a review anonymously. This may be the best option for your customers. Promising anonymity motivates customers who had good experiences with your company, but feel uncomfortable sharing their thoughts in a review. For instance, someone who underwent plastic surgery may want to keep it confidential, but can still give accolades to the doctor and staff who performed the operation.

Some review websites that allow anonymity:

  • Google.
  • Yelp.
  • Yahoo.
  • YP.
  • Zillow.
  • Vitals.
  • Angie’s List.
  • WeddingWire.

These review websites give individuals the option to select whether or not they’d like their name and/or location to appear when they leave a review for a company. It’s helpful if the anonymous reviewer provides some specific details about his or her experience so the review appears authentic.

You want to have a recognizable, trusted brand, and that starts with a glowing online reputation. Online reviews are difficult to manage and can become overwhelming, especially if you work in a controversial industry. When you use software like ReviewMaxer to help you manage your reviews, it’s easy to protect and even improve your online reputation,

Watch this free demonstration today to see how ReviewMaxer software works.

Photo credit: Pablo

Written by: Amanda Murguido


Harvard Business Review warns to proceed with caution

Crowdsourcing has become an active part of online campaigns and social media. With companies continuously searching for ways to improve their online presence, some have begun offering free products, discounts or even payments to people with large social media followings in exchange for reviews. While this may seem like a good idea, Harvard Business Review cautions companies to consider the potential consequences.

The article “Crowdsourcing: Paying for Online Reviews Can Backfire” in the September-October 2017 issue of Harvard Business Review demonstrates how crowdsourcing can have adverse effects. A Chinese company offered people a 25-cent credit for each review they wrote. To the company’s surprise, the number of reviews went down 30 percent in the following month. Why did this happen? Researchers blame social disapproval; they found that people are uncomfortable receiving payment for reviews because they fear criticism from their followers and friends.

Here are the pros and cons to crowdsourcing:

Pro: Get a boost from online influencers.

Today, online influencers are popping up everywhere, and some have amassed millions of followers and subscribers. A great way to increase paid reviews is to find an influencer whose views support your company’s beliefs and whose followers fit your target audience. If the influencer fits these criteria and agrees to write a review for your company, a hefty proportion of your target audience could see information about your product. According to Linquia’s The State of Influencer Marketing Survey, 94 percent of those who used influencer tactics found them effective.

Pro: Save time.

When you do it correctly, crowdsourcing can save you a chunk of time. If users with a large following are leaving reviews, their many followers are hearing about your company and products through them. Rather than having to dedicate time on promotional material, you’ll be able to spend this time working on other areas of your business.

Con: You have little control over the outcome.

Samples, discounts and payments are costly. With a paid review, you can’t be sure what you will get. For example, what happens if your payment results in a bad review, or if the reviewer writes great reviews only to milk more offers from your company? While more reviews of a product may help your company, just be sure to ask yourself if paid reviews are the best way to get them.

Con: Reviewers endure disapproval from their followers.

Most people don’t want criticism or to have their motives questioned. Reviews are meant to be a person’s honest opinion of a product or service. When a person is paid for a review, people begin to wonder whether that review is still honest. A quick Google search of “paid reviews” results in lists of companies that will pay for reviews, with some even directing you on how to get away with fake reviews for money. While some companies do benefit from offering discounts or free samples of products, just be sure your company is paying for honesty.

While crowdsourcing reviews can be helpful, it can also be detrimental. Before you begin, be sure to sit down with your team and discuss what works best for your company.

ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Watch our free demo today to see how easily and efficiently you can protect and improve your online reputation.

Photo credit: Pablo

Written by: Kelly Delgado


Reputation management is crucial to a health care professional's success

As a health care professional, your online reviews are crucial. One negative review from a patient, and you lose potential business. Ninety-two percent of consumers regularly or occasionally read online reviews (an increase from 88 percent in 2014), according to BrightLocal. Your online reputation is the new word-of-mouth. It’s important that you monitor your online reputation on health care review sites, while proactively reaching out to your patients to gain more positive reviews.

Here are three reasons why you – a health care professional – should care about your online reviews:

  1. Great reviews establish trust and credibility.

Your potential patients will feel confident choosing you as their doctor when they read positive reviews from your previous patients. Reviews offer valuable information from your patients and colleagues, like how much they enjoyed your bedside manner or how they had minimum wait time during their visit.

  1. Great reviews improve your SEO.

As positive reviews increase, your online reputation will organically improve and enhance your Google search results, ultimately driving more patients to pick up their phones and call you, your office, your hospital or your clinic. Work toward gaining positive reviews on a variety of different health care review websites, such as Healthgrades and RateMDs, as well as your own Facebook page.

  1. Great reviews outperform no reviews or negative reviews.

Since health care is a highly competitive industry and there are so many providers to choose from, you can’t afford to lose patients simply because another doctor had more positive reviews. Reviews play a big part in a potential patient’s decision-making process, so be sure you’re reaching out to your current patients for their feedback on review websites.

Reputation management software helps doctors gain more positive reviews by sending an email or text message to their patients after their appointments requesting feedback about their experience. Sign up for a free demonstration to see how the ReviewMaxer software works.

Written by: Rebecca McClure


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