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Help your business collect and easily manage customer reviews

Trustpilot is a Danish consumer review website that hosts reviews of businesses worldwide. It posts nearly 1 million new reviews each month.


Why is it important to get good reviews on Trustpilot? Well, let’s take a look at what it’s made headlines for recently. Trustpilot is surging in its stock market debut. It’s raised a total of $655 million through the sale of 161 million shares, all by the company’s existing shareholders. 


Trustpilot is part of the few online-services companies that have seen their businesses expand because of pandemic lockdowns. Its revenue has jumped 25% in the last year to $101.9 million. A review on this site can skyrocket your company’s success and help build credibility with new and existing customers.


To get reviews on Trustpilot, you need to first chat with your customers and ask them to leave a review on the website. Next, you need to send an email invitation to customers after they’ve made a purchase, make sure the email is short, and keep things simple and to the point. On the topic of emails, make sure to insert a link to your evaluation page on Trustpilot, and politely ask them to leave a review. 


Other things you can do to get reviews on Trustpilot is embed a link on your company’s website that directly links to the company’s profile page on Trustpilot, so they can leave a review. Lastly, you can put together an eye-catching postcard inviting customers to leave a review. These postcards should be added to all the packages you send out, showing people how to go to Trustpilot and review your company. 


Generating reviews on Trustpilot can help you identify recurring questions your customers have, help you collect new consumer insights, and highlight the areas of improvement, giving you the opportunity to improve your service and grow your business.


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Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.


Here are some local review trends to keep an eye on in 2021.


Fake reviews are increasing.

Unfortunately, fake reviews will always be here to stay. But fortunately enough, people have become better at spotting fake reviews compared to real, genuine reviews. Google My Business, for example, allows you to ask Google to review comments that you may deem false, inappropriate, or irrelevant to your business.


Most users give one-star or five-star reviews; there is no in between.

There seems to be a pattern of reviews that are either only given one star or all five stars. It’s no surprise that people often leave reviews when they had an excellent experience or a horrible one. If this pattern continues, many companies will have a hard time distinguishing what they need to improve on.


Opinions that aren’t politically correct can impact your reviews and company.

Opinions that might be controversial can have a long-lasting impact on both your reviews and your company as a whole. An example of this is a now permanently closed restaurant called Cup It Up, which was located in Tucson, Arizona. Two of the owners posted contentious opinions on their Facebook pages that led to their business closing. Be careful what you voice on behalf of your company as it may have consequences that won’t only affect your reviews but your overall business.


The COVID-19 pandemic has drastically affected reviews.

It’s safe to say that people are spending less money and time out because of the pandemic. This can have a detrimental impact on companies, especially local businesses that are not only experiencing a dip in sales but also rely on reviews to boost their exposure and customer engagement.


There is no doubt that reviews are important to companies. Take these trends into consideration as they can help your company do things differently to better thrive.

 

Photo by Andrea Piacquadio from Pexels


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Manage reviews efficiently and effectively

Review management can be a bit overwhelming, to say the least. Nowadays, customers can leave reviews almost anywhere. Even if you think you’ve seen every review about your company, you’re wrong. But don’t be discouraged! Review management isn’t as hard as you might think.


For review management to happen, you have to have reviews first. Getting reviews can be tough, especially if you’re either a smaller or newer company. Don’t be afraid to ask for reviews as they can boost your company’s exposure and engagement.


But if you do have reviews to begin with, you have to track those on platforms that you expect people to leave reviews on. This includes Google, Yelp, Facebook, and more. However, keep in mind that there are other platforms, such as Instagram, Twitter, and YouTube, that can have reviews about your company as well.


That might seem like a lot, right? Well, good news! Review management isn’t a one-person task. Many companies have software like ReviewMaxer that solely focuses on review management.


With review management, you can monitor the good and the bad reviews that your company receives. It also allows you to see what needs to be improved so your customers can have a better experience with your company.


Download your own review management checklist to get a more in-depth description of what you should be doing when managing your company’s reviews.

Photo by Anna Shvets from Pexels


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The Floating Carousel is a widget you can embed on your website that displays your latest reviews one at a time. It’s usually placed at the bottom left corner of your website and remains there as the user scrolls through the page. 

 

Review carousels are customizable so you’re displaying the reviews you want on your website on any page.

 

Setup:

You can access the Floating Carousel in your ReviewMaxer account under “Reviews” on the left. Then click the “Review Stream” tab. Based on your business goals, the following options can be edited to customize your Floating Carousel widget:

  • Show reviews?: Toggle on to display review content. Toggle off to remove them. This is toggled on by default.
  • Include empty?: Toggle on to display reviews with no content. This means reviews with just star ratings, no other reviewer feedback
  • Show aggregate?: Toggle on to display the business’ aggregate rating. If Show reviews is also toggled on, the aggregate rating will appear above the reviews.
  • Use the reviewer’s last initial?:  Toggle on to use only the last initial of your reviewer’s name.
  • # of reviews: Change the number of reviews displayed in your stream at once. The carousel can roll through the 50 most recent reviews.
  • _____ reviews from_____: Use this setting to restrict the content of your review stream to specific review sites (by default, the stream will pull from all listings you have loaded in for a listing).
  • Display as carousel: This option will display only one review at a time, rotating between the # of reviews every few seconds.
  • Shuffle reviews: This option will display a random set of reviews instead of the most recent.

 

Once you have updated all of the settings, select the “Update Embed Code” button. The code will adjust to reflect the changes you have made. Copy the text from the “Floating Carousel” text box, and paste the embed code in the footer of your webpage.


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A guide to conducting a local SEO audit

Search engine optimization (SEO) is the process of boosting traffic to your company’s website through organic search engine results. SEO is crucial to a company’s success because it brings the exposure and attention you need.


If you’re reading this, you may already know the difference between SEO and local SEO. 


But if you’re new here, let me give you a recap: SEO and local SEO are the same thing. The only difference is that local SEO is specifically for the location your company is located at. 


We recommend reading this blog post first, as it will give you insight into why you should conduct a local SEO audit and the benefits of doing so.


A checklist to conduct a local SEO audit:


  • Google My Business: Everyone knows that Google is the way to go when searching for anything, to the point that the word “googling” is a universal term that people use. Creating a Google My Business account will give your company extra visibility in local searches and maps done on Google, and it might even recommend your company if it fits the search criteria.

  • Online reviews evaluation: Other than Google, there are other platforms that people can make reviews on about your company. Yelp, Facebook, and even social media are a few of those platforms. Make sure you review what is being said about your company to make the necessary changes to improve.

  • Website evaluation: What you have on your website can make or break your chances of gaining potential customers. This includes keywords, structure, and speed. Constantly making updates to enhance your website can greatly improve an online user’s experience.

  • Citation evaluation: A citation consists of your company’s name, address, and phone number (NAP). There are two types of citations: structured and unstructured. Structured citations are used for authorized company directories. For example, your profile on Yelp would be considered a structured citation. On the other hand, unstructured citations are when your NAP is used but not necessarily for company directories. An example of this would be a local magazine mentioning your company and including its NAP. 

  • Social media evaluation: Trends come and go in social media. Monitoring what’s considered “in” on social media can help your company stay relevant. Social media also allows you to see the comments your audience has in regards to your company. We highly recommend interacting with them to boost engagement.

  • Competition evaluation: Keeping tabs on your competitors is a tactic that every company does. Evaluate what they have internally and externally, and discuss what your company can do to be better.

  • It might seem overwhelming to conduct a local SEO audit at first, but regularly doing so will lead your company to the success it deserves. Your efforts will gradually show with the engagement it receives online.


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    First things first: What’s the difference between SEO and local SEO? SEO, which stands for “search engine optimization,” is the process of escalating traffic to your company’s website through authentic search engine results. Local SEO is a subset of SEO; local SEO is the same as the generalized term but specifically catered for the location your business is located at.


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