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Reputation management is key to a real estate agent’s success

Buying a home is an emotional, exciting and downright terrifying process. Picking the right real estate agent is the most important part in ensuring an enjoyable home search and subsequent smooth transition from one home to another. Personal referrals are great for those who are relocating within their same city, but what about the family who is moving to a new area where they know no one; the newlyweds who had a bad experience with their last agent; or the business owner whose favorite agent retired? How do they decide who the best real estate agent is for their needs?

They check online reviews.

Here are three reasons why you as a real estate agent should care about your online reviews:

  1. Great reviews establish trust and credibility.

Your potential clients feel confident in their decision to choose you as their agent after reading how happy your previous clients were with you. Reviews offer valuable information from your previous buyers and sellers, like how well you handled their contracts and how you helped families searching for a home become familiar with new areas.

  1. Great reviews improve your SEO.

As positive reviews increase, your online reputation will organically improve and enhance your Google search results, ultimately driving more clients to pick up their phones and call you or your real estate company. Work toward gaining positive reviews on a variety of different real estate agent review websites such as Realtor.com, Zillow, Trulia and your own real estate Facebook page.

  1. Great reviews outperform no reviews or negative reviews.

Since real estate is a highly competitive industry and there are so many agents to choose from, you can’t afford to lose clients simply because another agent had more positive reviews. Reviews play a big part in a potential client’s decision-making process, so be sure you’re reaching out to your current clients for their feedback on review websites.

Reputation management software helps agents gain more positive reviews by sending an email or text message to their clients after closing requesting feedback about their home buying or selling experiences. Sign up for a free demonstration to see how the ReviewMaxer software works.


Photo credit: 123RF Stock Photo

Written by: Rebecca McClure


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When customers are choosing between products, the one with the better reviews wins

With today’s technology, it’s easy for consumers to check online reviews before making a purchase. It’s no surprise that products with the better reviews get purchased and brands with the better reviews attract customers. For this reason, it’s crucial for you to motivate your customers to leave online reviews, thereby giving your company a competitive edge.

Often consumers are wary of marketing that claims best results. Online reviews give consumers real results and opinions about the products they’re considering purchasing.

How can online reviews impact a customer’s purchasing decisions?

When comparing purchase options, a customer is going to lean toward the brand that has more and better reviews. Consumers search for online reviews while shopping in store or online to help them make purchasing decisions. Reading independent personal reviews of how a product has benefitted others will motivate unsure buyers to make the final purchase.

How can I improve my brand’s online reputation?

It’s important for brands to establish and promote a positive reputation online to build trust with consumers. Brands are becoming more aware that their customers are interested in real-life results and personal recommendations. This has led to the increase of influencer marketing. Brands collaborate with social media influencers who have strong followings to test new products. These social media stars promote their honest opinions to their large audiences, which can then lead to increased awareness and sales. 

It’s important to manage online reviews about your products and brand to protect your company’s reputation and help grow your sales. By gaining positive online reviews, you raise your company’s ratings on review websites and increase your brand awareness to potential customers. ReviewMaxer is an easy tool for companies of all sizes to use. This powerful, cloud-based software provides a proactive strategy to efficiently manage online reviews and improve your ratings on review websites.

Watch this free demonstration to see how ReviewMaxer software works and read the ReviewMaxer blog for more tips!

Photo credit: Pablo

Written by: Amanda Murguido


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3 reasons why positive reviews are key to engaging new customers

Before you set foot into a salon or spa and trust a stranger to make changes to your physical appearance, you’ve most likely gone through a long list of referrals and reviews. The salon and beauty industry flourishes through positive reviews based on customers’ experiences. Often, the first step people take when they are interested in trying a new salon or product is to search the web for online reviews, testimonials and even YouTube videos.

It’s increasingly easy for brands to generate awareness about their services through influencer marketing on social media. One way is through posting with hashtags that result in a trending conversation. Customers who had a disappointing experience at a salon are more likely to share their opinions over those who had great experiences. Now, more than ever, it’s crucial for companies in the beauty industry to generate more positive reviews in order to attract new customers.

Here are three benefits to encouraging your salon and spa customers to leave reviews about their experiences.

1. Receive free online advertising. 

Teaming up with social media influencers who push a product or service they truly believe in will promote your salon or product and expand your brand awareness as a whole. People who come across an influencer’s positive review are more aware of what your company sells and what you have to offer. When positive reviews outweigh the negative ones, more people are willing to choose your company.

2. Form a closer connection with the customer. 

When you take into consideration the experiences your customers have, it provides an opportunity to connect with more prospective customers. You should use customer feedback to tailor your services or products to better fit your audience. This sends the message to your customers that you are paying attention to your reviews. Engaging with customers who leave positive reviews as well as negative ones shows customers their experiences are crucial to your company’s success. You might not be able to respond to everyone, but a simple thank you or like goes a long way. When responding to reviews, it’s important to personalize your message. Often, the consumer will feel connected to the brand and is more likely to promote your business.

3. Establish trust and credibility. 

Your potential clients feel confident in their decision to use your service or product when they read how happy your previous clients were with you. Reviews offer valuable information from your previous customers, like how well their experiences were or how a new product is worth the money. Creating consistently good products or services will ensure your credibility and trust in your current and potential clients.

ReviewMaxer makes it easier to respond quickly to negative reviews and engage with the customers who left positive ones, ultimately improving your overall online reputation and brand awareness. Having the ability to engage with customers who leave reviews with real-time alerts will help establish a closer connection.

Watch this free demonstration to see how ReviewMaxer software works or Buy Now.

 

Photo credit: Pablo

Written by: Amanda Murguido


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How does your business compare?

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