We all know just how important Google reviews are. They can make or break consumers’ opinions and relationships with a company. To increase and improve these reviews, see the following six tips:

Google My Business is the single-most crucial review and listing tool for every company, regardless of industry. According to HubSpot, Google dominates the web by controlling 92% of the search engine market share worldwide. It isn’t surprising that almost 64% of consumers browse Google reviews (through Google Maps and Search) before visiting a business location.

Google review listing works best for local SEO results. Also, an optimized review listing influences about 10% of Google’s search algorithm. The more positive reviews you have, the higher your SERP rankings go, increasing your brand visibility. 

Online reviews are an essential part of growing your company digitally. They play a fundamental role in shaping purchase decisions for most of your customers, leading to increased sales. 

Although this past year was tough for a lot of companies, don’t make the situation worse by purchasing fake Google reviews to strengthen your company’s online reputation. If you’ve even contemplated going down this route, let’s discuss why you should reconsider.

Search engine optimization (SEO) is the process of boosting traffic to your company’s website through organic search engine results. SEO is crucial to a company’s success because it brings the exposure and attention you need.

If you’re reading this, you may already know the difference between SEO and local SEO. 

Buying Google reviews will hurt your business more than it will help

We get it; earning reviews for your company is hard. Earning good reviews is even harder, especially when it’s more common for a customer to leave a bad review than a good one. 

As tempting as buying Google reviews might sound, don’t do it. Here’s why it’s not a good idea: