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How you can motivate your customers to review your company

Negative online reviews hurt. They hurt your reputation, your company’s sales and even your feelings. You work hard, and you know your employees do too. So why is it that you’re receiving mostly negative online reviews? Where are all the reviews from customers who’ve had a positive experience?

Unfortunately, customers who have negative experiences are more motivated to leave online reviews. They’re frustrated, and they want to be heard. So how can your company motivate or encourage customers who’ve had positive experiences with your company to leave reviews?

Here are four ways to motivate your customers to leave your company positive online reviews:

  1. Reach out to your customers via email.

Proactively reaching out to all your customers and asking for their feedback is the best way to gain more positive reviews. If customers receive a simple email asking about their experience and requesting their opinion, they’ll be more likely to review your company on important review websites and social media platforms. It’s critical to import new customer emails at least once a week (even better, daily) to ensure you’re consistently gaining more reviews.

  1. Request an online review via text message.

Send your review request directly to your customers’ phones. With your customers’ permission, simply text them, “How are we doing?” and include the URL that directs them to your review and social media websites.

  1. Order printed review invites.

These cards work best placed at a front desk or at your registers. Another way to utilize them? Have your field representatives use them as a leave-behind with customers. Include them in your presentations, packets, packaging and gift bags. These cards are a tangible way to direct your customers to the review sites you’d like to receive more positive reviews.

  1. Ask for feedback via social media.

Remind your fans and followers that you appreciate their feedback and that their experiences with your company are important to you. Simply request a review through Facebook or Twitter.

After your customers leave your company online reviews, don’t forget to thank them! Some companies offer a coupon as a thank you for leaving a review, while others make a charitable donation for an online review. Every company should reply to every new review.  

Review management software is a great product that helps you manage and increase your online reviews. Among other tasks, it can:

  1. Email and text message your customers.
  2. Order review invites.
  3. Create your custom URL that directs your customers to the review and social media sites you’re listed on.

ReviewMaxer is the secret tool for accomplishing it all.

Watch this free demonstration to see how ReviewMaxer software works and contact us if you have questions.

Photo credit: Pablo


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The success of your company depends on your reputation. When a customer leaves a positive review, your online reputation flourishes. However, when a customer leaves a negative review, you could lose future business. Using these six tips, learn how to make the best of positive and negative online reviews to ensure greater success for your company.

1. Always be genuine.

It’s important to sound real and not robotic when replying to a customer’s feedback. Talk to your customers as if they are your friends. When you use a corporate tone in your replies to customers who post negative reviews, it’s harder for your customers to sense your sincerity. Be friendly and consistent with all your responses.

2. Never lie or mislead.

Learn from the mistakes of Whole Foods’ CEO John Mackey and plastic surgery company Lifestyle Lift. Mackey was caught bashing his competition anonymously online while celebrating his company on stock market websites. Similarly, Lifestyle Lift had to pay $300,000 in fines for deceiving customers with its advertisements because employees left positive reviews about the company without revealing that they were working for the company. Don’t deceive your customers. Always be honest and transparent.

3. Remember quality over quantity.

You don’t have to respond to every single review posted about your company, but be sure to stay engaged with your customers and respond when necessary. Simply liking a posted review or writing “Thank you for the great review,” goes a long way with customers. Be sure to acknowledge those who left a negative review, letting them know that you heard them and that you’re doing everything you can to make amends. Find ways to personalize your reviews.

4. Be aware that online review sites will identify and ban the internet trolls.

Sites such as Yelp have a strict policy against internet trolls, removing their comments and banning them from the board. If someone has posted negative feedback without using your services, the site will remove it. Another option you have is to track what people post and where by ordering online reputation management software.

The benefit of having such software is that it gives you considerable amount of control of what your consumers post and where it shows up. Even if people post bad reviews about your company, the number of positive reviews will overshadow them.

5. Never become defensive.

When people say negative things and attack your company, you might feel like they are attacking you personally. Your company is the result of a lot of blood, sweat and tears. Reading a bad comment may bring out your defensive side. If you address a customer in a defensive tone, remember that everyone can see your post and it may go viral. Keep calm and think before you respond. Consider handwriting a response so that you get your frustrations out before you post a defensive response.

6. Don’t wait too long to respond.

Thinking before you respond is important, but thinking for too long isn’t good either. If a customer has posted a negative review, you need to address it quickly. If you wait too long to respond, the customer may get more upset. If you resolve the problem, the customer may backtrack from his or her negative comments and update the review noting your customer-centric approach.

The best way to know what a customer is posting is by having online reputation management software. It will alert you each time someone posts a review about your company so that you may reach out to the customer in a timely and appropriate manner. Purchase our online reputation management software, ReviewMaxer, today!

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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Facebook does great things for marketers and businesses on its platform

Recently, Facebook launched new features that improve your business’s online presence.

It’s very easy to set up a Facebook business page, where you can give information about your company and the services or products you offer. Now, Facebook offers customers an opportunity to leave reviews and ratings for your business on your business page.

Check-in’s: A few years ago, Facebook began giving users the option to check in whenever they visit a particular area or business. With this new update, you receive an automatic notification on your business page when a customer “checks in” to one of your physical locations. Using this feature, you can take note of frequent customers and read comments on their experiences.

A full 24 hours after your customer visits your business, Facebook sends the customer a notification with the option to leave a review on your business’s Facebook page about his or her experience. Customers are more likely to provide reviews at this time because it’s so soon after their visit. It’s an easy, streamlined process all within the same app. The bonus for your business is that Facebook sends the requests for reviews, so it doesn’t seem as if you’re hounding your customers for their reviews.

Recommendations: Another new feature that Facebook recently launched is the option for users to leave recommendations for others. Facebook introduced this feature a few months ago, offering users a chance to ask for recommendations when updating a status. This is a great asset for businesses that have a positive online presence. When a Facebook user tags your business within the comments of the recommendation status, a box will appear as a preview to your business’s Facebook page showing its overall rating.

With the advancement of technology and social media platforms, creating a strong reputation online is extremely important for any business. It can be overwhelming trying to manage customer reviews, which is where ReviewMaxer can help! When you use software like ReviewMaxer to manage your reviews, it’s easy to protect and even improve your online reputation.

Watch this free demonstration today to see how ReviewMaxer software works.

Photo credit: Pablo

Written by: Amanda Murguido


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