To earn positive reviews, you should methodically contact your customers
It’s no coincidence that industry-leading brands have an overwhelming amount of reviews to support their products. Companies that prioritize their online reputations make a conscious effort to collect reviews from their customers, especially after they make a purchase.
You may have noticed that businesses have begun collecting email addresses when a purchase occurs. They do this to obtain reviews. During the transaction, a retailer provides you with the option to receive your receipt as well as order and shipping confirmations via email. The company then follows up to learn your overall experience with the brand.
More frequently, we are seeing brands use their online reviews as a marketing tool. This helps avoid uncertainty from new customers during purchasing decisions, which can be the biggest killer of online sales. Companies provide customer feedback on their websites to help potential customers make better buying decisions. Smart companies recognize that reviews help their customers.
Companies are utilizing new techniques to reach consumers for service and product reviews through text messages and phone surveys in addition to email. The best way to engage customers is to clearly communicate why it’s important to your company to have customer reviews. Respond to your customers and let them know how much you appreciate their feedback. Usually, customers are more willing to share their experiences if they know their feedback is used to improve the company. To encourage reviews, companies offer customers incentives to share their feedback, usually a discount code or exclusive offers.
Online reviews are essential to growing and improving any business, yet they can be overwhelming to maintain. ReviewMaxer software has an easy-to-use dashboard that helps you manage your online presence and even provides a way to reach out to your customers through email and text message.
Photo credit: Pablo
Written by: Amanda Murguido