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6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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How you can motivate your customers to review your company

Negative online reviews hurt. They hurt your reputation, your company’s sales and even your feelings. You work hard, and you know your employees do too. So why is it that you’re receiving mostly negative online reviews? Where are all the reviews from customers who’ve had a positive experience?

Unfortunately, customers who have negative experiences are more motivated to leave online reviews. They’re frustrated, and they want to be heard. So how can your company motivate or encourage customers who’ve had positive experiences with your company to leave reviews?

Here are four ways to motivate your customers to leave your company positive online reviews:

  1. Reach out to your customers via email.

Proactively reaching out to all your customers and asking for their feedback is the best way to gain more positive reviews. If customers receive a simple email asking about their experience and requesting their opinion, they’ll be more likely to review your company on important review websites and social media platforms. It’s critical to import new customer emails at least once a week (even better, daily) to ensure you’re consistently gaining more reviews.

  1. Request an online review via text message.

Send your review request directly to your customers’ phones. With your customers’ permission, simply text them, “How are we doing?” and include the URL that directs them to your review and social media websites.

  1. Order printed review invites.

These cards work best placed at a front desk or at your registers. Another way to utilize them? Have your field representatives use them as a leave-behind with customers. Include them in your presentations, packets, packaging and gift bags. These cards are a tangible way to direct your customers to the review sites you’d like to receive more positive reviews.

  1. Ask for feedback via social media.

Remind your fans and followers that you appreciate their feedback and that their experiences with your company are important to you. Simply request a review through Facebook or Twitter.

After your customers leave your company online reviews, don’t forget to thank them! Some companies offer a coupon as a thank you for leaving a review, while others make a charitable donation for an online review. Every company should reply to every new review.  

Review management software is a great product that helps you manage and increase your online reviews. Among other tasks, it can:

  1. Email and text message your customers.
  2. Order review invites.
  3. Create your custom URL that directs your customers to the review and social media sites you’re listed on.

ReviewMaxer is the secret tool for accomplishing it all.

Watch this free demonstration to see how ReviewMaxer software works and contact us if you have questions.

Photo credit: Pablo


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The success of your company depends on your reputation. When a customer leaves a positive review, your online reputation flourishes. However, when a customer leaves a negative review, you could lose future business. Using these six tips, learn how to make the best of positive and negative online reviews to ensure greater success for your company.

1. Always be genuine.

It’s important to sound real and not robotic when replying to a customer’s feedback. Talk to your customers as if they are your friends. When you use a corporate tone in your replies to customers who post negative reviews, it’s harder for your customers to sense your sincerity. Be friendly and consistent with all your responses.

2. Never lie or mislead.

Learn from the mistakes of Whole Foods’ CEO John Mackey and plastic surgery company Lifestyle Lift. Mackey was caught bashing his competition anonymously online while celebrating his company on stock market websites. Similarly, Lifestyle Lift had to pay $300,000 in fines for deceiving customers with its advertisements because employees left positive reviews about the company without revealing that they were working for the company. Don’t deceive your customers. Always be honest and transparent.

3. Remember quality over quantity.

You don’t have to respond to every single review posted about your company, but be sure to stay engaged with your customers and respond when necessary. Simply liking a posted review or writing “Thank you for the great review,” goes a long way with customers. Be sure to acknowledge those who left a negative review, letting them know that you heard them and that you’re doing everything you can to make amends. Find ways to personalize your reviews.

4. Be aware that online review sites will identify and ban the internet trolls.

Sites such as Yelp have a strict policy against internet trolls, removing their comments and banning them from the board. If someone has posted negative feedback without using your services, the site will remove it. Another option you have is to track what people post and where by ordering online reputation management software.

The benefit of having such software is that it gives you considerable amount of control of what your consumers post and where it shows up. Even if people post bad reviews about your company, the number of positive reviews will overshadow them.

5. Never become defensive.

When people say negative things and attack your company, you might feel like they are attacking you personally. Your company is the result of a lot of blood, sweat and tears. Reading a bad comment may bring out your defensive side. If you address a customer in a defensive tone, remember that everyone can see your post and it may go viral. Keep calm and think before you respond. Consider handwriting a response so that you get your frustrations out before you post a defensive response.

6. Don’t wait too long to respond.

Thinking before you respond is important, but thinking for too long isn’t good either. If a customer has posted a negative review, you need to address it quickly. If you wait too long to respond, the customer may get more upset. If you resolve the problem, the customer may backtrack from his or her negative comments and update the review noting your customer-centric approach.

The best way to know what a customer is posting is by having online reputation management software. It will alert you each time someone posts a review about your company so that you may reach out to the customer in a timely and appropriate manner. Purchase our online reputation management software, ReviewMaxer, today!

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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