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Tripadvisor is the world’s most recognized travel site. Tripadvisor listings provide the best opportunities for companies to connect with potential clients. 

As of 2020, Tripadvisor featured 884 million reviews and opinions for hotels, restaurants, tourist attractions, flights, rentals, etc. For an edge over the competition, it’s necessary for companies to optimize their Tripadvisor listing. 

Here are five brilliant tips to improve your Tripadvisor listing. 


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Let’s start with defining what reputation means. Reputation is what others think and perceive of you as a person or, if you’re a company, as a brand. It takes years to build a positive reputation, but it can take seconds to lose it all.

 

What is reputation management?

Now that we have defined what reputation means, let’s discuss what reputation management is. Reputation management is the process of trying to influence what and how people think of you. With the help of the internet, many companies nowadays interact with their audiences as much as possible to build relationships with them, whether it’s through social media or online reviews. This helps their reputations flourish. 


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When it comes to leaving reviews, “it’s not me; it’s you” is only half true. In their own ways, both parties are at fault when it comes to the downfall of the feedback loop. Reviews are important to the customer so they can express themselves and to the business so they can improve themselves. So why aren’t reviews provided more often? What causes these invisible barriers? 


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Encouraging, collecting, and sometimes requesting reviews from your patrons is a regular part of the business, but is it actually hurting your business? According to Yelp, it could be.


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Reviews can have a measurable impact on your company, both good and bad.


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To earn positive reviews, you should methodically contact your customers

It’s no coincidence that industry-leading brands have an overwhelming amount of reviews to support their products. Companies that prioritize their online reputations make a conscious effort to collect reviews from their customers, especially after they make a purchase.

You may have noticed that businesses have begun collecting email addresses when a purchase occurs. They do this to obtain reviews. During the transaction, a retailer provides you with the option to receive your receipt as well as order and shipping confirmations via email. The company then follows up to learn your overall experience with the brand.

More frequently, we are seeing brands use their online reviews as a marketing tool. This helps avoid uncertainty from new customers during purchasing decisions, which can be the biggest killer of online sales. Companies provide customer feedback on their websites to help potential customers make better buying decisions. Smart companies recognize that reviews help their customers.

Companies are utilizing new techniques to reach consumers for service and product reviews through text messages and phone surveys in addition to email. The best way to engage customers is to clearly communicate why it’s important to your company to have customer reviews. Respond to your customers and let them know how much you appreciate their feedback. Usually, customers are more willing to share their experiences if they know their feedback is used to improve the company. To encourage reviews, companies offer customers incentives to share their feedback, usually a discount code or exclusive offers.

Online reviews are essential to growing and improving any business, yet they can be overwhelming to maintain. ReviewMaxer software has an easy-to-use dashboard that helps you manage your online presence and even provides a way to reach out to your customers through email and text message.

Watch this free demonstration today to see how ReviewMaxer software works and read the ReviewMaxer blog for more tips.

Photo credit: Pablo

Written by: Amanda Murguido


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