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Google My Business is the single-most crucial review and listing tool for every company, regardless of industry. According to HubSpot, Google dominates the web by controlling 92% of the search engine market share worldwide. It isn’t surprising that almost 64% of consumers browse Google reviews (through Google Maps and Search) before visiting a business location.

Google review listing works best for local SEO results. Also, an optimized review listing influences about 10% of Google’s search algorithm. The more positive reviews you have, the higher your SERP rankings go, increasing your brand visibility. 


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In the digital world, Yelp reviews are one of the most effective and cultivating advertising campaigns. This platform helps customers make decisions and find the best local companies and services by publishing reviews on its website and mobile app.

Customers make decisions based on your ratings and reviews. Companies that don’t pay attention to important review sources, such as Yelp and TripAdvisor, are leaving a large chunk of revenue on the table.


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Search engine optimization (SEO) is the process of boosting traffic to your company’s website through organic search engine results. SEO is crucial to a company’s success because it brings the exposure and attention you need.


If you’re reading this, you may already know the difference between SEO and local SEO. 


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6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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