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As your company grows, it’s important to expand your social media presence to drive more business. What are you doing right and wrong?

Here are four quick tips to improve social media for your company:

  1. Figure out which social media platforms are right for your company.

While Facebook should be on every company’s radar, other platforms depend on your audience. For example, Instagram probably won’t work for hospitals, since it’s highly visual, and posting patients can violate HIPAA. However, Instagram is perfect for a veterinary hospital. Sharing puppies, kittens, and other animals will catch the attention of animal lovers and make them aware of the good you do in your community.

Some platforms, such as Snapchat, target younger generations. If your audience tends to be over 21 – if you sell appliances, for instance – then these platforms shouldn’t be your focus. It’s all about finding who your audience is and which social media platform they spend the most time on.

  1. Share visuals whenever you can.

According to Forbes, ninety-one percent of consumers prefer visual content over text. Whenever you post on social media, always include a picture or video. Using your own images is best; however, there’s nothing wrong with stock photos. Sites like Unsplash allow you to download and use any image for free.

  1. Respond to all social media conversations about your company.

This includes replying to a comment someone made on one of your posts, using the search bar to find people mentioning your company’s name, and replying to online reviews. Stay aware of what people are saying about your company. Customers will appreciate when you address their comments and concerns. Make time every day to acknowledge and appreciate customers, and it will create more loyalty for your brand.

  1. Use current trends to stay relevant.

Pay attention to what’s happening in your industry and what your followers are talking about. Twitter makes it easy with hashtags and topics that are trending. Facebook and Instagram can be trickier. Use your company page to follow some of your fans to see what they’re talking about. Make creative content that targets the audience you’re wanting to reach. Staying relevant will keep you top of mind for customers and create new leads to generate business.


To get more followers on social media, you first need to build your reputation. ReviewMaxer can help with that. Try out a free demo today!


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6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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Facebook does great things for marketers and businesses on its platform

Recently, Facebook launched new features that improve your business’s online presence.

It’s very easy to set up a Facebook business page, where you can give information about your company and the services or products you offer. Now, Facebook offers customers an opportunity to leave reviews and ratings for your business on your business page.

Check-in’s: A few years ago, Facebook began giving users the option to check in whenever they visit a particular area or business. With this new update, you receive an automatic notification on your business page when a customer “checks in” to one of your physical locations. Using this feature, you can take note of frequent customers and read comments on their experiences.

A full 24 hours after your customer visits your business, Facebook sends the customer a notification with the option to leave a review on your business’s Facebook page about his or her experience. Customers are more likely to provide reviews at this time because it’s so soon after their visit. It’s an easy, streamlined process all within the same app. The bonus for your business is that Facebook sends the requests for reviews, so it doesn’t seem as if you’re hounding your customers for their reviews.

Recommendations: Another new feature that Facebook recently launched is the option for users to leave recommendations for others. Facebook introduced this feature a few months ago, offering users a chance to ask for recommendations when updating a status. This is a great asset for businesses that have a positive online presence. When a Facebook user tags your business within the comments of the recommendation status, a box will appear as a preview to your business’s Facebook page showing its overall rating.

With the advancement of technology and social media platforms, creating a strong reputation online is extremely important for any business. It can be overwhelming trying to manage customer reviews, which is where ReviewMaxer can help! When you use software like ReviewMaxer to manage your reviews, it’s easy to protect and even improve your online reputation.

Watch this free demonstration today to see how ReviewMaxer software works.

Photo credit: Pablo

Written by: Amanda Murguido


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