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3 reasons why wedding vendors need positive reviews

If you work in the wedding industry, you should know how important online reviews are for your business. Review websites are the new norm for sharing recommendations for bridal services and venues. Online reviews written by your clients have a huge impact on attracting new business. Reviews of your company on sites like The Knot and WeddingWire help increase your visibility online, while enhancing your reputation and credibility.

While appearing at bridal shows and wedding expos are a great way to get exposure, brides will still want to see your past work and hear from prior clients. Potential customers will research your business and will trust online reviews as much as personal recommendations. In addition, using social media to influence your online brand is a great way to introduce new clients to your services.

Here are three ways online reviews affect the wedding industry.

  1. Online wedding planning.

A new trend in the wedding industry is online wedding planning. Online wedding planning services provide an opportunity for brides to connect with a planner and work out details quickly via the internet. If you have this type of business, online review are crucial, as they are the only way potential clients can decide if your company will be a good fit.

  1. SEO, which helps your business stand out.

The wedding industry occupies a large segment of the internet. Establishing a positive reputation online helps your content rank well in high traffic areas that will help your business stand out. Not only does this create brand awareness, it also helps promote your business as a resource for brides who have questions or need information. Positive reviews improve your sales and make you easily identifiable when potential clients search online.

  1. Vendor collaborations.

Often brides prefer using service providers who work in collaboration with each other to help them manage the overwhelming planning process. These relationships between vendors, photographers, bakers, florists, caterers and others often occur through recommendations – in person and online. Potential clients as well as collaborators will search reviews of your business before contacting you.

Your wedding business will flourish through a great portfolio and exceptional reviews. A wedding is arguably the most important day of a person’s life – one negative review can prevent you from landing a new client. Being recognized as a business that provides services to ensure a perfect wedding day is crucial in this industry. Don’t let one bridezilla take you hostage – know what previous customers are saying about your company and your services by monitoring and maintaining a positive presence online.

Managing your reputation online is easy when you use software like ReviewMaxer. ReviewMaxer helps you manage your reviews online and helps you become a recognizable and trusted brand in the competitive wedding industry.

Watch this free demonstration today to see how ReviewMaxer software works.

Photo credit: Pablo

Written by: Amanda Murguido