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You know what they say: The best marketer is a satisfied customer.


In today’s business world, testimonials and recommendations — whether face-to-face or online — are reliable indicators that your company is authentic and worthy of trust. Every business should be on the hunt for more reviews.


So what’s the most effective way to request online reviews? Considering the fact that email usage continues to climb daily due to its universal convenience, email is one of the best avenues through which you can request online reviews.


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Great reviews work wonders for your business. Instead of just celebrating the positive reviews internally, it’s important to respond to the customers who leave them. It increases your engagement and demonstrates that they aren’t mere pebbles on the beach.


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If you’re keen on getting useful information that can help you improve your lead generation and conversion rates, a review management audit is a key tool in your arsenal. This kind of audit provides you with insights that you can apply in your review management campaigns.


This post briefly details how to perform a review management audit for your company. Let’s dive in.


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Tripadvisor is the world’s most recognized travel site. Tripadvisor listings provide the best opportunities for companies to connect with potential clients. 

As of 2020, Tripadvisor featured 884 million reviews and opinions for hotels, restaurants, tourist attractions, flights, rentals, etc. For an edge over the competition, it’s necessary for companies to optimize their Tripadvisor listing. 

Here are five brilliant tips to improve your Tripadvisor listing. 


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Shopping locally has always been encouraged. However, communities are now encouraging locals to support small businesses with dedicated days such as “Small Business Saturdays” or recognizing National Small Business Week. With social media, you see the #shoplocal movement now more than ever. 


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Although this past year was tough for a lot of companies, don’t make the situation worse by purchasing fake Google reviews to strengthen your company’s online reputation. If you’ve even contemplated going down this route, let’s discuss why you should reconsider.


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