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When customers are choosing between products, the one with the better reviews wins

With today’s technology, it’s easy for consumers to check online reviews before making a purchase. It’s no surprise that products with the better reviews get purchased and brands with the better reviews attract customers. For this reason, it’s crucial for you to motivate your customers to leave online reviews, thereby giving your company a competitive edge.

Often consumers are wary of marketing that claims best results. Online reviews give consumers real results and opinions about the products they’re considering purchasing.

How can online reviews impact a customer’s purchasing decisions?

When comparing purchase options, a customer is going to lean toward the brand that has more and better reviews. Consumers search for online reviews while shopping in store or online to help them make purchasing decisions. Reading independent personal reviews of how a product has benefitted others will motivate unsure buyers to make the final purchase.

How can I improve my brand’s online reputation?

It’s important for brands to establish and promote a positive reputation online to build trust with consumers. Brands are becoming more aware that their customers are interested in real-life results and personal recommendations. This has led to the increase of influencer marketing. Brands collaborate with social media influencers who have strong followings to test new products. These social media stars promote their honest opinions to their large audiences, which can then lead to increased awareness and sales. 

It’s important to manage online reviews about your products and brand to protect your company’s reputation and help grow your sales. By gaining positive online reviews, you raise your company’s ratings on review websites and increase your brand awareness to potential customers. ReviewMaxer is an easy tool for companies of all sizes to use. This powerful, cloud-based software provides a proactive strategy to efficiently manage online reviews and improve your ratings on review websites.

Watch this free demonstration to see how ReviewMaxer software works and read the ReviewMaxer blog for more tips!

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Written by: Amanda Murguido


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Learn ways to improve your online reputation

We live in the digital age where positive online reviews are a valuable asset to restaurants. Four- and five-star ratings solidify the decisions of potential customers who are considering their dining options. These ratings offer credibility to restaurants because anyone can go online through social media and review sites to share a positive or negative review.

If you own a restaurant, here are five reasons why you need to care about your online reviews:

  1. Good reviews build trust with your new customers.

According to a 2013 survey by Dimensional Research, 90 percent of customers say online reviews influence their buying decisions. Positive reviews indicate that a restaurant offers amazing customer service, an awesome atmosphere and top-quality food.

  1. Positive reviews are a great way to market your restaurant online.

A good review can easily be worth its online marketing weight in gold. A local consumer review survey in 2014 by BrightLocal revealed an interesting insight into the growing importance of online reviews and their outcomes. The research showed 88 percent of consumers trust online reviews as much as personal recommendations in their purchasing decisions. Another study showed steady growth in online reviews, with 72 percent of consumers saying positive reviews help them trust a local business. Keep in mind that a steady and frequent online presence makes a huge impact on potential customers.

  1. Search engines and mobile apps help attract customers to your restaurant.  

Search engines and mobile apps are a great way to encourage people to visit your restaurant who might not know about you or might be visiting your area. Not only do they help drive business, they also give you a chance to make a lasting first impression. Try updating your website or offering online coupons and loyalty points on your website or mobile app. Apps such as Yelp, Foursquare, Urbanspoon and Zomato provide ways to improve your online reputation and allow you to interact with your customers.

  1. Bad online reviews are hard to overcome.

Let’s face it: Negative reviews are tough for business. They drive potential customers away from your restaurant and make your existing customers question whether they want to visit again. If negative reviews happen, remember that you can't control every customer experience, mistake or circumstance. Counteract your negative reviews by highlighting more positive reviews from your other customers. Also, use a negative review as insight. This will show you care about your customers and will improve your customer service and customer experience.

  1. No online presence makes your restaurant invisible.

When you don’t have any online reviews for your restaurant, people may not think of your restaurant at all. No matter the size of your restaurant, having no online presence or reviews can be just as detrimental to your restaurant as having negative reviews. Facebook and Instagram are great social media outlets that almost everyone uses daily and provide a terrific platform to get your restaurant noticed. Once you’re comfortable on social media, try taking the next step and registering your restaurant on a popular online review website.

Restaurant reviews online play a critical role in driving business. If you aren’t actively managing your online reputation, you’re missing out on a great way to add revenue. If you’re new to online reviews or the process seems overwhelming, try online review management software like ReviewMaxer. ReviewMaxer is an affordable and easy-to-use system to manage your company’s online reviews and reputation. Use ReviewMaxer to promote your positive reviews and interact with your customers to resolve negative reviews. Sign up today for your free demo or check out the ReviewMaxer blog for advice to improve your restaurant's online reputation.

 

Photo credit: Pablo

Written by: Justin Hamilton


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In today’s digital age, online reviews are the new word-of-mouth. Consumers express their opinions online for the entire world to see. Although the internet makes several areas of our lives easier, keeping up with online reviews while running a business is a task in itself. This is where review management comes in.

Online reviews either help or hurt your company’s online image. Your reputation rests almost completely on the words of strangers. Review management allows you to increase your positive reviews by encouraging happy customers to leave online reviews about your company, while filtering out the negative ones. Review management helps companies improve their online reputations and grow their businesses.

Here’s how it works and why it’s important.

What is review management?

Review management helps companies closely monitor their reviews, turn negative reviews into positive ones, and increase and promote positive online reviews – all from one central place. By frequently monitoring your reviews, you gain a better understanding of how people perceive your company. And, you can promptly address any customer concerns.

A negative online review is scary, especially if you don’t have many reviews yet. Review management lets you quickly respond to negative reviews, showing your customers you care about their input and letting them know you’re making an effort to fix the problem.

If your organization is lacking in online reviews, review management helps your company gain positive reviews by prompting customers to leave a review – either through an email or by redirecting them through your social media or website. Additionally, you can place cards at your business locations to encourage customers to leave a review. Review management also helps make your positive reviews more prominent by clearly displaying them on your website or social media via an auto-updating testimonial feed.

Review management helps you have balanced positive reviews on review sites across the web and encourages others to read your positive reviews. Not only are potential customers going to see your great reviews, current customers are more likely to add their positive experiences as well.

Why it’s important

Review management is important for any business. Online reviews on review sites and social media are now a huge part of the buyer’s journey. A majority of people today read online reviews to determine the quality of a business and rely heavily on online reviews when purchasing a product online.

According to a recent study, 90 percent of consumers read online reviews before visiting a company and 72 percent of consumers will take action only after reading a positive review. Online reviews are changing the way people think about businesses and products. This trend is only going to increase in the coming years, making review management a fundamental part of every company’s success.

Click here to learn more about how review management will help your company.

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Written by: Beverly Driskill


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How does your business compare?

Use our free Review Scan to generate an instant reputation report and see how your business appears on local review sites.