3 ways social media helps you connect with customers

Online reviews in today’s digital age are an essential part of the buyer’s journey. With so many people turning to the internet and social media to learn more about your company, it’s important to stay connected with your customers online. ReviewMaxer allows you to proactively manage your online reviews, while staying in the know about your consumers’ motivations and trends. Connecting with your customers on social media shows them your company has a genuine online presence.

When you set your company up with ReviewMaxer, you’ll be able to prompt your customers to connect with your social media accounts under the section labeled “Beyond Reviews.” Simply include links to your company’s social media pages and click “Prompt visitors to connect.”

Here are three ways connecting on social media helps your online reviews:

  1. Build trust and credibility

Your company’s social media profiles are another great place to collect and promote positive reviews. According to a recent BrightLocal study, 85 percent of consumers trust online reviews as much as personal recommendations. Social media sites like Facebook allow users to see if a genuine person is promoting your brand, giving your company a trusted reputation.

  1. Grow your audience

Social media has the power to help expand your network and extend your company’s reach. By making your company known to a larger network, you can grow your audience and gain even more online reviews. The more positive reviews your company collects, the more credibility you’ll receive.

  1. Generate interest

Social media helps your company connect with consumers and humanize your brand. By creating content that intrigues your followers, you’ll be sure to generate interest among your audience, creating more customers and more positive online reviews.

The “Beyond Reviews” section of ReviewMaxer is just one of the many beneficial tools ReviewMaxer has to offer. ReviewMaxer helps to increase your positive reviews and provides an organized online space to help you find review sites important to you, stay in the know about your online reviews, connect with your customers, and more.

Take control of your online reviews today with ReviewMaxer. This powerful, cloud-based software provides its users with a proactive review strategy to quickly and easily manage reviews and comments from more than 500 sites. Sign up for a free demo to see how the ReviewMaxer software works.

Photo credit: 123rf.com

Written by: Beverly Driskill


Reputation management is key to a real estate agent’s success

Buying a home is an emotional, exciting and downright terrifying process. Picking the right real estate agent is the most important part in ensuring an enjoyable home search and subsequent smooth transition from one home to another. Personal referrals are great for those who are relocating within their same city, but what about the family who is moving to a new area where they know no one; the newlyweds who had a bad experience with their last agent; or the business owner whose favorite agent retired? How do they decide who the best real estate agent is for their needs?

They check online reviews.

Here are three reasons why you as a real estate agent should care about your online reviews:

  1. Great reviews establish trust and credibility.

Your potential clients feel confident in their decision to choose you as their agent after reading how happy your previous clients were with you. Reviews offer valuable information from your previous buyers and sellers, like how well you handled their contracts and how you helped families searching for a home become familiar with new areas.

  1. Great reviews improve your SEO.

As positive reviews increase, your online reputation will organically improve and enhance your Google search results, ultimately driving more clients to pick up their phones and call you or your real estate company. Work toward gaining positive reviews on a variety of different real estate agent review websites such as Realtor.com, Zillow, Trulia and your own real estate Facebook page.

  1. Great reviews outperform no reviews or negative reviews.

Since real estate is a highly competitive industry and there are so many agents to choose from, you can’t afford to lose clients simply because another agent had more positive reviews. Reviews play a big part in a potential client’s decision-making process, so be sure you’re reaching out to your current clients for their feedback on review websites.

Reputation management software helps agents gain more positive reviews by sending an email or text message to their clients after closing requesting feedback about their home buying or selling experiences. Sign up for a free demonstration to see how the ReviewMaxer software works.

Photo credit: 123RF Stock Photo

Written by: Rebecca McClure


Positive online reviews are a key ingredient of successful SEO, especially for local SEO campaigns. Companies are catching on to this, as you may have noticed. They send follow-up emails encouraging you to write an online review, sometimes even suggesting a site on which to write. They display positive reviews on their websites. They have brochures or signage in their stores, restaurants or offices explaining how to write a review and where to write it.

Here’s why all of these activities are worth doing.

1. Google loves online reviews.

For SEO, especially local SEO, online reviews are a major factor in where and how Google displays your company in organic search results. Positive customer reviews suggest that a company is reliable, expert and an overall great value – exactly the type of company Google wants to showcase to its search engine users! When Google sees positive reviews on sites such as Yelp, BBB and high-authority websites in your industry, your company will gain an advantage over competitors with a weaker online review profile.

It’s important not to overdo an effort to secure online reviews. Most reputable review sites (e.g., Yelp) have strict policies against paying for or otherwise incenting reviews. In addition, reviews on irrelevant or low-authority websites are ineffective or even counterproductive for SEO.

2. Online reviews drive relevant website traffic.

Many potential customers will check out online reviews before deciding whether to contact your company or visit your website. Often, a person’s next stop after reading a favorable review is to visit the company’s website and give it a serious look. These well-qualified website visitors are likely to look at multiple website pages and spend a bit of time on each one. Googlebots notice this on-site behavior, and it has a favorable impact on organic rankings.

3. Online reviews drive conversions.

The point of SEO — as some companies forget — is to drive conversions. Without sales, leads or bookings, all the high organic rankings and website traffic in the world won’t produce ROI. Online reviews definitely enhance conversions. First, as just mentioned, visitors coming to your website from online review sites are already positively disposed toward your company and are looking for a reason to convert rather than a reason not to. Second, online reviews are a strong form of social proof and establish your credibility. What satisfied customers have to say about your performance carries much more weight than your own website content.

4. You can neutralize negatives.

Of course, before launching a campaign to acquire positive customer reviews, your company must first deserve positive reviews. Just as much as positive reviews help a company, negative reviews hurt it. All companies are vulnerable to an occasional bad review and having a preponderance of them puts a company at serious risk, far beyond SEO.

With this in mind, take negative reviews constructively. Criticism can lead you to strengthen weak parts of your company, so a negative review can result in scores of positive ones! Also, on sites where it’s permissible, respond to negative reviews frankly and with concern. This shows readers you care and are trying to improve. Often, this alone will be reason enough for someone to give your company a try.

Photo credit: Pablo

Written by: Brad Shorr

Author Bio:

Brad Shorr is Director of Content Strategy at Straight North, a leader among internet marketing companies in small and midsized business SEO, PPC and website design.  


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