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If you’re keen on getting useful information that can help you improve your lead generation and conversion rates, a review management audit is a key tool in your arsenal. This kind of audit provides you with insights that you can apply in your review management campaigns.


This post briefly details how to perform a review management audit for your company. Let’s dive in.


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Tripadvisor is the world’s most recognized travel site. Tripadvisor listings provide the best opportunities for companies to connect with potential clients. 

As of 2020, Tripadvisor featured 884 million reviews and opinions for hotels, restaurants, tourist attractions, flights, rentals, etc. For an edge over the competition, it’s necessary for companies to optimize their Tripadvisor listing. 

Here are five brilliant tips to improve your Tripadvisor listing. 


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Shopping locally has always been encouraged. However, communities are now encouraging locals to support small businesses with dedicated days such as “Small Business Saturdays” or recognizing National Small Business Week. With social media, you see the #shoplocal movement now more than ever. 


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Although this past year was tough for a lot of companies, don’t make the situation worse by purchasing fake Google reviews to strengthen your company’s online reputation. If you’ve even contemplated going down this route, let’s discuss why you should reconsider.


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Hosting nearly 2.85 billion active users each month, Facebook is the world’s largest social network.


The reason behind Facebook's popularity? The platform continually updates and adds features that allow its users to connect with news and people from all over the world. As of 2021, more than 200 million businesses, particularly small businesses, have tapped into the market of users Facebook provides by creating company pages. 


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As users of the internet, we are allowed to publish any content we choose, as long as it’s truthful and appropriate. There are many who don’t handle this privilege responsibly and forget that their post or comment can have a significant impact on an individual's livelihood. 


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