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Search engine optimization (SEO) is the process of boosting traffic to your company’s website through organic search engine results. SEO is crucial to a company’s success because it brings the exposure and attention you need.


If you’re reading this, you may already know the difference between SEO and local SEO. 


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First things first: What’s the difference between SEO and local SEO? SEO, which stands for “search engine optimization,” is the process of escalating traffic to your company’s website through authentic search engine results. Local SEO is a subset of SEO; local SEO is the same as the generalized term but specifically catered for the location your business is located at.


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Let’s start with defining what reputation means. Reputation is what others think and perceive of you as a person or, if you’re a company, as a brand. It takes years to build a positive reputation, but it can take seconds to lose it all.

 

What is reputation management?

Now that we have defined what reputation means, let’s discuss what reputation management is. Reputation management is the process of trying to influence what and how people think of you. With the help of the internet, many companies nowadays interact with their audiences as much as possible to build relationships with them, whether it’s through social media or online reviews. This helps their reputations flourish. 


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Buying Google reviews will hurt your business more than it will help

We get it; earning reviews for your company is hard. Earning good reviews is even harder, especially when it’s more common for a customer to leave a bad review than a good one. 

As tempting as buying Google reviews might sound, don’t do it. Here’s why it’s not a good idea:


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Before you can address fake reviews, you must be able to spot them. A fake review is commonly written in an angry or malicious tone and will not feature specific criticism. Authentic negative reviews will usually include specific reasons for leaving the review and what the customer disliked about his or her visit or experience. 


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Want to boost your overall rating? Here are some strategies you can implement to encourage your customers to write reviews.

 

The first thing to note when asking for reviews is to make sure the product or service you’re providing is of excellent quality. Don’t ask for a review if you know the customer was not pleased with the outcome. When planning your request, pay attention to these three things:


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