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Let’s start with defining what reputation means. Reputation is what others think and perceive of you as a person or, if you’re a company, as a brand. It takes years to build a positive reputation, but it can take seconds to lose it all.

 

What is reputation management?

Now that we have defined what reputation means, let’s discuss what reputation management is. Reputation management is the process of trying to influence what and how people think of you. With the help of the internet, many companies nowadays interact with their audiences as much as possible to build relationships with them, whether it’s through social media or online reviews. This helps their reputations flourish. 


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Buying Google reviews will hurt your business more than it will help

We get it; earning reviews for your company is hard. Earning good reviews is even harder, especially when it’s more common for a customer to leave a bad review than a good one. 

As tempting as buying Google reviews might sound, don’t do it. Here’s why it’s not a good idea:


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Before you can address fake reviews, you must be able to spot them. A fake review is commonly written in an angry or malicious tone and will not feature specific criticism. Authentic negative reviews will usually include specific reasons for leaving the review and what the customer disliked about his or her visit or experience. 


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Want to boost your overall rating? Here are some strategies you can implement to encourage your customers to write reviews.

 

The first thing to note when asking for reviews is to make sure the product or service you’re providing is of excellent quality. Don’t ask for a review if you know the customer was not pleased with the outcome. When planning your request, pay attention to these three things:


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Getting reviews as a law firm may seem impossible, but it’s essential to your online reputation and credibility. It’s important to note the main reason people don’t leave reviews for law firms is privacy. 


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Getting reviews from clients and businesses might seem simple enough, but it’s more challenging than you think. You might assume any review is good for business, but one negative review has the potential to harm your company and its future forever. 


It’s important to think and plan rationally about what you are presenting to your audience and what you hope your audience will take from it. Customer reviews are there to establish and increase authenticity of your business. You need to allow the client to find their voice within your company and share it with others to attract traffic on your website. 


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