Although this past year was tough for a lot of companies, don’t make the situation worse by purchasing fake Google reviews to strengthen your company’s online reputation. If you’ve even contemplated going down this route, let’s discuss why you should reconsider.

Hosting nearly 2.85 billion active users each month, Facebook is the world’s largest social network.

The reason behind Facebook's popularity? The platform continually updates and adds features that allow its users to connect with news and people from all over the world. As of 2021, more than 200 million businesses, particularly small businesses, have tapped into the market of users Facebook provides by creating company pages. 

As users of the internet, we are allowed to publish any content we choose, as long as it’s truthful and appropriate. There are many who don’t handle this privilege responsibly and forget that their post or comment can have a significant impact on an individual's livelihood. 

Trustpilot is a Danish consumer review website that hosts reviews of businesses worldwide. It posts nearly 1 million new reviews each month.

Why is it important to get good reviews on Trustpilot? Well, let’s take a look at what it’s made headlines for recently. Trustpilot is surging in its stock market debut. It’s raised a total of $655 million through the sale of 161 million shares, all by the company’s existing shareholders. 

Trends, like everything else, come and go. Every year, there are new trends to be on the lookout for, and trends in reviews are no different.

Here are some local review trends to keep an eye on in 2021.

Review management can be a bit overwhelming, to say the least. Nowadays, customers can leave reviews almost anywhere. Even if you think you’ve seen every review about your company, you’re wrong. But don’t be discouraged! Review management isn’t as hard as you might think.