We all know just how important Google reviews are. They can make or break consumers’ opinions and relationships with a company. To increase and improve these reviews, see the following six tips:

A recent Federal Trade Commission court case resulted in the personal care product company, The Bountiful Company, to pay a hefty $600,000 fine for review hijacking. Review hijacking is essentially using positive reviews from one product for another to create a false impression for the consumer.

I don’t have to tell you that review hijacking is incredibly unethical, but you don’t have to hijack your company reviews to get more positive feedback. 

Reviews are vital to the success of your company. They give insight into your work environment, products, services, and culture. Clutch.co is one of many different review sites companies are using to track their reviews. Clutch has a user base of about half a million, and the platform has a strong presence of marketing, IT, and business service providers. To help you take advantage of this review site, we developed five tips to ensure you improve your review status within Clutch. 

Employees are the people you want to have as ambassadors of your company. You want them to speak positively about and promote your business as much as anyone else, especially online. To improve your online employee reviews, consider these six tips:

Our automated email campaigns allow you to reach out to your recent customers over time to facilitate a steady stream of reviews.

When running review acquisition campaigns, you may need more information than our standard reporting supplies. For example, you may want to track and incentivize results within your organization by, say, tracking which employee generates the most positive customer feedback and rewarding them.