These templates make it easy for you to thank your customers for leaving awesome reviews

Great reviews work wonders for your business. Instead of just celebrating the positive reviews internally, it’s important to respond to the customers who leave them. It increases your engagement and demonstrates that they aren’t mere pebbles on the beach.

As a matter of fact, consumers consider companies that respond to customer reviews to be almost twice as trustworthy as those that don’t.

This post offers you three templates you can use to formulate your response to customers who leave great reviews. Let’s get started.

1. Response to customer evangelists

Sometimes you’re fortunate enough to have customers who are thrilled with your company and its services. These customers have a relationship with you and aren’t afraid to spread the word about your services.

When they leave such great reviews, you need to respond and recognize them. If you ignore the beautiful relationship you have going with them, you could ruin a good thing.

Here’s an example of what you could say:


Hi, [Reviewer Name]! As always, it was great to see you. We absolutely love your energy and we appreciate you always making an effort to [something the customer does/has always done].

We can’t wait for your next visit!

Looking forward to it,

[Manager Name | contact details]

The beauty of this response is that it recognizes the customer specifically by name and by action. 

2. Response to professional reviewers

Professional reviewers aren’t just everyday consumers — they’re consumers with a considerable following. They typically leave balanced reviews laced with both praise and criticism. Here’s a template that demonstrates a calculated response:


Hello, [Reviewer Name].

Thanks for your objective review of [Company/Product Name]. We’re happy that you enjoyed our [service that they praised]. It’s an area we put a lot of effort into; seeing that you appreciated it is a huge win.

Thanks for your constructive criticism, as well. Based on your recommendations, we’re taking a number of adjustments under consideration to improve our services.

We love your work, and we look forward to seeing you again soon!


[Manager Name | contact details]

3. Response to the mostly-happy-but-slightly-unhappy reviewers

For customers who are satisfied with your services but feel the need to share some points that could help you boost your business, a tactical response is in order. Here’s an example of such a response:


Dear [Reviewer Name],

Thank you for sharing your thoughts with us. We’re glad that you’re comfortable sharing your feelings about both the pleasant parts of your experience and the parts we can improve on. We’re sorry that it wasn’t completely perfect, but we appreciate the chance you’ve given us to make up for our shortcomings.

Here’s a list of improvements we’re implementing based on your feedback:

[list of changes]

We always strive to improve and we look forward to seeing you again soon.


[Manager Name | contact details] 

This template is ideal because it recognizes the customer’s feedback, demonstrates awareness of the issues, and proves that you mean what you say by indicating the steps you’re taking to improve your services.

There’s nothing wrong with a little constructive criticism thrown in with the praise. But what happens when it’s all negative? We’ve got advice for that, too. Check out our post for templates for responding to negative reviews.

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