ReviewMaxer allows you to proactively manage your online reviews and provides an organized, easy-to-use online space to set up all things related to your online reviews. One of the most important elements of your ReviewMaxer account is the review funnel. The review funnel is the core asset of your review campaign; it guides your customers through the reviewing process. The funnel consists of three tabs: Links, Content, and Setup. Here’s how each one works and what you can do to make the most of your review funnel.


When you set your company up with ReviewMaxer, you’ll need to add your business address, which will help ReviewMaxer find all your current reviews on review sites across the web. Once ReviewMaxer compiles all your review sites, they’ll show up in the Links tab under “Review Site Links.” In the Links tab, you’re able to choose which review sites are most important to you. If your company tends to get really great reviews on one site, try to direct your customers to leave reviews on other review sites for a while. Getting reviews regularly on multiple major review sites will help ensure the best possible search engine ranking.  

ReviewMaxer provides a list of hundreds of review site links to choose from. If you don’t see the site you’re looking for, ReviewMaxer can add a custom link or you can request to integrate a new site. Also under the Links tab, you can set up to receive email notifications when someone leaves a review to help you stay in the know about what people are saying about your business. Under the “Beyond Reviews” section of your Links tab, you can have customers connect to your social media by simply clicking “Prompt visitors to connect.”

Content and Setup

The Content tab is where you create the content your customers see when they first see your review funnel. Here you can write a message to all visitors, thanking them for their time and feedback. The Content tab allows you to determine what connotes a positive or negative review. For example, if you chose stars as your method of review, how many stars do you consider positive? You decide. Also under Content is the “Attach an offer” section. This allows you to attach an offer to your page to encourage more reviews.

The Setup tab is where you put together the layout of your funnel. Here you can add your company’s logo and choose your funnel’s colors. Setup is also where you decide the format in which customers will leave reviews. ReviewMaxer allows you to choose from stars, hearts, faces, or a simple thumbs-up or thumbs-down. This tab allows you to get creative with your funnel and think from a customer’s point of view.

The review funnel is an essential part of your ReviewMaxer account and is just one of the many beneficial tools ReviewMaxer has to offer. The funnel helps visitors navigate the process of leaving a review and, along the way, promotes even more positive reviews for your company.

Take control of your online reviews today with ReviewMaxer. This powerful, cloud-based software provides its users with a proactive review strategy to quickly and easily manage reviews and comments from more than 500 sites. Sign up for a free demo to see how the ReviewMaxer software works and read the blog for advice to improve your overall presence online.

Photo credit: 123rf.com

Written by: Beverly Driskill

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