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Reputation management is key to a real estate agent’s success

Buying a home is an emotional, exciting and downright terrifying process. Picking the right real estate agent is the most important part in ensuring an enjoyable home search and subsequent smooth transition from one home to another. Personal referrals are great for those who are relocating within their same city, but what about the family who is moving to a new area where they know no one; the newlyweds who had a bad experience with their last agent; or the business owner whose favorite agent retired? How do they decide who the best real estate agent is for their needs?

They check online reviews.

Here are three reasons why you as a real estate agent should care about your online reviews:

  1. Great reviews establish trust and credibility.

Your potential clients feel confident in their decision to choose you as their agent after reading how happy your previous clients were with you. Reviews offer valuable information from your previous buyers and sellers, like how well you handled their contracts and how you helped families searching for a home become familiar with new areas.

  1. Great reviews improve your SEO.

As positive reviews increase, your online reputation will organically improve and enhance your Google search results, ultimately driving more clients to pick up their phones and call you or your real estate company. Work toward gaining positive reviews on a variety of different real estate agent review websites such as Realtor.com, Zillow, Trulia and your own real estate Facebook page.

  1. Great reviews outperform no reviews or negative reviews.

Since real estate is a highly competitive industry and there are so many agents to choose from, you can’t afford to lose clients simply because another agent had more positive reviews. Reviews play a big part in a potential client’s decision-making process, so be sure you’re reaching out to your current clients for their feedback on review websites.

Reputation management software helps agents gain more positive reviews by sending an email or text message to their clients after closing requesting feedback about their home buying or selling experiences. Sign up for a free demonstration to see how the ReviewMaxer software works.


Photo credit: 123RF Stock Photo

Written by: Rebecca McClure


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