Knowing the difference between SEO and local SEO
First things first: What’s the difference between SEO and local SEO? SEO, which stands for “search engine optimization,” is the process of escalating traffic to your company’s website through authentic search engine results. Local SEO is a subset of SEO; local SEO is the same as the generalized term but specifically catered for the location your business is located at.
For example, if you own a restaurant located in Sacramento, California, you want your business to be one of the first results to pop up when someone searches “restaurants in Sacramento” on Google.
There are many advantages to why you should run a local SEO audit for your business.
Benefits of conducting your own local SEO audit:
Helps you revamp your business’s website: As stated above, it gives you an idea of what needs to be worked on. Local SEO audits are continuous inspections of your business in search engine results. Factors like algorithms can have an impact on your local SEO, and with audits, you can find ways to “beat” these factors by enhancing certain parts of your website.
Stay on top of new trends: In today’s day and age, trends come and go in seconds. By regularly running a local SEO audit, it allows you to know what you should do to stay relevant on search engines by utilizing trends.
Improve your online presence: For local businesses, reviews can drastically make or break you. Not knowing how customers perceive your business, especially in the online world, can hurt you in the long run. Almost everyone has used reviews before purchasing a product or service, and online reviews can make a huge difference on your SEO.
Local SEO can help increase your visibility online, generate more sales, and motivate customers to give your business a shot. But it’s important to conduct a local SEO audit periodically to evaluate what you need to improve on in terms of your SEO performance. Local SEO will always be a work in progress, and like your business, you want to keep it flourishing as time goes on.