3 reasons why positive reviews are key to engaging new customers
Before you set foot into a salon or spa and trust a stranger to make changes to your physical appearance, you’ve most likely gone through a long list of referrals and reviews. The salon and beauty industry flourishes through positive reviews based on customers’ experiences. Often, the first step people take when they are interested in trying a new salon or product is to search the web for online reviews, testimonials and even YouTube videos.
It’s increasingly easy for brands to generate awareness about their services through influencer marketing on social media. One way is through posting with hashtags that result in a trending conversation. Customers who had a disappointing experience at a salon are more likely to share their opinions over those who had great experiences. Now, more than ever, it’s crucial for companies in the beauty industry to generate more positive reviews in order to attract new customers.
Here are three benefits to encouraging your salon and spa customers to leave reviews about their experiences.
1. Receive free online advertising.
Teaming up with social media influencers who push a product or service they truly believe in will promote your salon or product and expand your brand awareness as a whole. People who come across an influencer’s positive review are more aware of what your company sells and what you have to offer. When positive reviews outweigh the negative ones, more people are willing to choose your company.
2. Form a closer connection with the customer.
When you take into consideration the experiences your customers have, it provides an opportunity to connect with more prospective customers. You should use customer feedback to tailor your services or products to better fit your audience. This sends the message to your customers that you are paying attention to your reviews. Engaging with customers who leave positive reviews as well as negative ones shows customers their experiences are crucial to your company’s success. You might not be able to respond to everyone, but a simple thank you or like goes a long way. When responding to reviews, it’s important to personalize your message. Often, the consumer will feel connected to the brand and is more likely to promote your business.
3. Establish trust and credibility.
Your potential clients feel confident in their decision to use your service or product when they read how happy your previous clients were with you. Reviews offer valuable information from your previous customers, like how well their experiences were or how a new product is worth the money. Creating consistently good products or services will ensure your credibility and trust in your current and potential clients.
ReviewMaxer makes it easier to respond quickly to negative reviews and engage with the customers who left positive ones, ultimately improving your overall online reputation and brand awareness. Having the ability to engage with customers who leave reviews with real-time alerts will help establish a closer connection.
Watch this free demonstration to see how ReviewMaxer software works or Buy Now.
Photo credit: Pablo
Written by: Amanda Murguido