A step-by-step plan on how to maximize your time to get effective reviews
Getting reviews from clients and businesses might seem simple enough, but it’s more challenging than you think. You might assume any review is good for business, but one negative review has the potential to harm your company and its future forever.
It’s important to think and plan rationally about what you are presenting to your audience and what you hope your audience will take from it. Customer reviews are there to establish and increase authenticity of your business. You need to allow the client to find their voice within your company and share it with others to attract traffic on your website.
A review management portfolio helps manage the positive and negative reviews and how you can learn and grow from them. There are three steps you should follow to have an effective review management portfolio:
Step #1: Audit your review portfolio.
The first thing you should focus on when auditing your portfolio is creating a list of review sites that are relevant to your business. This will help you effectively know your industry and the audience you are trying to reach. You should also be aware of your star rating on each site and how you are responding to client feedback.
This data will give a clear picture of where your business stands in the world today and whether you are maximizing your review portfolio.
Step #2: Skip the plan, and start working instead.
According to Grade.us, the best way to tackle this step is by using a “shotgun approach.” You should start by finding and creating your business profile listings. You also want to begin asking clients to write reviews based on the data inquired in Step 1.
Claiming your listings online might seem like a minor step, and it’s often overlooked. These review listings give your clients a chance to find answers to their questions.
Step #3: Prioritize and plan your reviews.
Standing out from other sites and listings requires prioritizing your portfolio. To do this, it’s important to keep in mind the 80/20 rule. The Pareto Distribution explains that 80% of your overall results are produced by 20% of review sites.
Your focus should be on review sites that increase the status of your business. You can choose to focus on mainstream sites such as Google, Facebook, or Yelp, or niche sites that focus on one specific topic or industry. All sites should be given the same attention to attract more clients to your business.
With this, prioritization comes into play. It is a battle between whether your business wants to focus on the volume or quality of clients. You must use your data to see which approach is best for your business and deserves the most attention.
Photo by John Schnobrich on Unsplash