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4 ways customer reviews can benefit your company

By having an online presence, both small and large companies can build their brand awareness. Maintaining a positive online reputation can drive new leads to your business, but only if you successfully manage what people post online about your company. Your company is vulnerable to the negative reviews people leave about their experiences – with your staff, services or products, so you must be vigilant in managing your online reputation, especially in this technology-driven age.

It is increasingly easy for people to post comments about businesses on the hundreds of public review sites and through social media – tagging the company or using hashtags that sometimes cause a viral effect like what happened to Huggies in 2015. More often than not, a customer with a bad experience will leave a review over someone with a positive experience. Now, more than ever, it’s critical to encourage your customers to leave positive reviews as well as to make amends with the customers who leave negative ones.

The major benefits of encouraging your customers to leave reviews about their experiences are:

  1. Receive free online advertising. When your customers post online reviews about your company, your brand awareness expands. People who come across those reviews are more aware of what your company sells. When positive reviews outweigh the negative ones, more people are willing to do business with your company.
  2. Improve your SEO. If several people post reviews about your company, Google takes notice. The search engine giant ranks your company higher in search results, regardless if you’re receiving more positive or negative reviews. However, if a search for your business yields negative reviews, prospective customers may seek service elsewhere. Encourage your happy customers to leave reviews about your company.
  3. Tackle the negative reviews. It’s important to reach out to customers who leave negative reviews. Apologize for their unsatisfactory experiences and try to make amends. For example, offer them a free service or product the next time they visit your company or give them a discount. When you solve customers’ issues, ask them to consider updating their reviews or to leave more favorable reviews online.
  4. Form a closer connection with the customer. When a business replies to customers, it sends the message that someone is reading their reviews and is listening to them. You should try to engage with customers who leave positive reviews as well as negative ones. You might not be able to respond to everyone, but a simple thank you can go a long way. When responding to reviews, it is important to personalize your messages to ensure customers know they aren’t reading automated or canned responses.

Managing online reviews can be frustrating and time consuming unless you use online reputation management software. Online reputation management software, like ReviewMaxer, saves you time and energy. It can alert you when someone posts a review about your company, instead of you having to search for reviews yourself. ReviewMaxer makes it easier to respond quickly to negative reviews and engage with the customers who left positive ones, ultimately improving your online reputation.

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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3 reasons to strive for great reviews

Companies in the hospitality industry, including hotels, bed-and-breakfasts, AirbNb and VRBO, measure their overall performance based largely on customer reviews. Reviews dictate an establishment’s four- or five-star rating, which then engages a targeted group of customers. Hotels measure the average occupancy rate based on time of year, revenue per available room and overall guest experience.

Guests may leave a review on any part of their experience, which can reflect positively or negatively on your venue – from booking to room availability, cleanliness and more. It’s important to use ratings and reviews as a marketing tool when you are trying to generate new leads and increase the visibility of your business. Customers search through star ratings and previous customer reviews before making a reservation.

Here are three reasons why it’s important to have a positive online reputation in the hospitality industry:

  1. Your customers know they come first.

Customers’ experiences are the foundation of your business, so you want to provide the most comfortable stay. When customers leave positive reviews, they encourage potential vacationers to stay at your establishment to essentially enjoy the same experience they had. When potential guests see that you respond to reviews, they see that you are engaged and that you care.

  1. You create ultimate SEO.

Established hotels that maintain their online reputations and have overall high ratings fare better in online searches. If you have a larger number of positive reviews, Google will rank your company higher, which increases your visibility.

  1. Positive reviews create an impression of your business as a brand.

The overall rating of a stay at your location is crucial for marketing purposes. Customers want to stay at a venue whose ratings fall within the four- to five-star range. When the majority of your reviews are positive, it creates a good first impression. Prospective customers also use reviews to check off amenities and services that interest them.

Customers will only visit your hotel if your online reputation meets their standards. It’s time-consuming and arduous to manage your online reputation on the numerous review websites. ReviewMaxer is fast and affordable, easy-to-use software that manages your company’s online reviews and reputation. Use ReviewMaxer to promote your positive reviews and interact with your customers to resolve negative reviews.

Watch this free demonstration video to see how ReviewMaxer software works and how it will improve your online reputation.


Photo credit: Pablo

Written by: Amanda Murguido


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Learn ways to positively represent your company on review websites

It’s no secret that consumers often choose companies based on their presence on review websites such as Google+, Yelp, Facebook, TripAdvisor, Yahoo and the Better Business Bureau. Is your company well represented on these sites?

Online reviews increase your company’s exposure

Studies show that prospective customers will research two or more companies online before determining where they will spend their money. Most likely, they will visit online review sites to see the comments past customers have made about the company.

A person will generally choose the company with the most positive reviews. And then, once the customer’s transaction is complete with that company, he or she will often leave a comment online – and this is how the cycle continues.

Visit review sites to see the feedback of your previous customers

If you check out your company online and find an abundance of positive feedback, give yourself a pat on the back; your company is doing quite well. If you saw negative feedback or no feedback at all, then it’s likely that your advertising efforts are falling short.

Negative or no feedback can be detrimental for your company. Today, positive online reviews are akin to free advertising, and you want your company to be the most talked about. Ask your customers to leave an online review on any one of the popular review sites. It’s really that simple!

Is asking your customers to leave online reviews a formula for success?

According to a Yodle survey, 60 percent of people polled said that they like having the option to leave feedback after they complete a transaction. The report also noted that many businesses do not ask their customers to leave online reviews, and this is a missed opportunity of great consequence.

Customers don’t mind leaving a short review and a rating, but you must ask them. With the technology available today, companies don’t even have to ask each customer in person to review their products and services. Instead, they can make use of online review management software to send a request automatically. Yodle’s research revealed that 36 percent of customers think that online reviews help set a business apart from others, 40 percent want to see reviews and 76 percent specifically seek out reviews.

Make it your mission to generate positive reviews

The statistics have made it clear that customers expect to see reviews about your company. It doesn’t matter to them if the reviews are negative or positive; they just need to see feedback. Of course, having negative reviews should matter to you, but we will tackle that issue a little later on.

First, you have to reach out to people by building your online presence.

  • Have a Facebook account.
  • Have a Twitter account.
  • Have a Google+ account.
  • Have an Instagram account.
  • Use an effective online review management software application.

Social media platforms are a great way to increase your sales, but if you are new to the world of social media or it seems overwhelming, start by only managing one account. GO-Gulf’s infographic shows that social media increases exposure by 83 percent. That’s an opportunity for success that you can’t afford to miss.

Online review management software is the Advertising King

Once you have established a social media presence, invest in an online review management software application. This will enable you to automatically request that your customers leave reviews, and it will also allow you to be in control of what customers post about your company.

For instance, let’s say a disgruntled customer leaves a nasty review about your company. That customer will be encouraged to post the feedback, but he or she will be given options of review sites that people rarely visit. If a satisfied customer leaves a positive review, he or she is given options of well-known review sites. For each positive review you get, the more popular your company becomes. You can also post customers’ reviews on your company website and social media accounts to let people know that your company is one of the best in the area.

Online review management software, like ReviewMaxer, is an affordable way to quickly gain popularity online and manage your company’s reputation – and it is extremely easy to use. ReviewMaxer efficiently monitors, collects and promotes your online reviews – effectively and easily from a central dashboard. Sign up for a free demo and learn how it can work for you. For more advice on how to handle negative reviews and how to get your business at the top of search listings, read the ReviewMaxer blog today.

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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How does your business compare?

Use our free Review Scan to generate an instant reputation report and see how your business appears on local review sites.