How you can motivate your customers to review your company

Negative online reviews hurt. They hurt your reputation, your company’s sales and even your feelings. You work hard, and you know your employees do too. So why is it that you’re receiving mostly negative online reviews? Where are all the reviews from customers who’ve had a positive experience?

Unfortunately, customers who have negative experiences are more motivated to leave online reviews. They’re frustrated, and they want to be heard. So how can your company motivate or encourage customers who’ve had positive experiences with your company to leave reviews?

Here are four ways to motivate your customers to leave your company positive online reviews:

  1. Reach out to your customers via email.

Proactively reaching out to all your customers and asking for their feedback is the best way to gain more positive reviews. If customers receive a simple email asking about their experience and requesting their opinion, they’ll be more likely to review your company on important review websites and social media platforms. It’s critical to import new customer emails at least once a week (even better, daily) to ensure you’re consistently gaining more reviews.

  1. Request an online review via text message.

Send your review request directly to your customers’ phones. With your customers’ permission, simply text them, “How are we doing?” and include the URL that directs them to your review and social media websites.

  1. Order printed review invites.

These cards work best placed at a front desk or at your registers. Another way to utilize them? Have your field representatives use them as a leave-behind with customers. Include them in your presentations, packets, packaging and gift bags. These cards are a tangible way to direct your customers to the review sites you’d like to receive more positive reviews.

  1. Ask for feedback via social media.

Remind your fans and followers that you appreciate their feedback and that their experiences with your company are important to you. Simply request a review through Facebook or Twitter.

After your customers leave your company online reviews, don’t forget to thank them! Some companies offer a coupon as a thank you for leaving a review, while others make a charitable donation for an online review. Every company should reply to every new review.  

Review management software is a great product that helps you manage and increase your online reviews. Among other tasks, it can:

  1. Email and text message your customers.
  2. Order review invites.
  3. Create your custom URL that directs your customers to the review and social media sites you’re listed on.

ReviewMaxer is the secret tool for accomplishing it all.

Watch this free demonstration to see how ReviewMaxer software works and contact us if you have questions.

Photo credit: Pablo


ReviewMaxer offers 5 easy ways to gain reviews

Reviews are critical to the success of your company. In order to bring in new customers, or even employees, your business must have good reviews. People trust the experiences of other people. According to BrightLocal, 88 percent of customers trust online reviews as much as personal recommendations from friends and family. People like to know what they’re getting themselves into before they commit to something, and that includes determining where to have dinner or looking for the next step in their career paths.

Here are five ways to gain those customer reviews with ReviewMaxer:

  1. Create business cards for each employee.

This feature is perfect for tracking reviews of individual employees. If your company is in the service industry and you send employees to individual homes or businesses, it’s important to know which employees your customers prefer. ReviewMaxer provides the option of creating business cards with a unique QR code or link for each employee. The code leads customers to the online page where they can write reviews of your company and your individual employees. These cards provide a personal touch; your customers have something tangible to remember their experiences with your company.

When it’s time for employee reviews, ReviewMaxer data shows both the positive and negative reviews for each employee, making it easy to identify who is excelling and who isn’t.

  1. Send a follow-up text.

A study by Deloitte shows that average Americans are on their phones 47 times per day. That’s almost twice every hour. With ReviewMaxer, you have the option of sending text messages to your customers to remind them to write reviews. The text includes a link to a landing page where the customer can begin the review process. By providing the link in an easy and accessible manner, you’re simplifying the process for the reviewer. The text is customizable with up to 160 characters.

  1. Consider Glassdoor and Indeed.

Glassdoor and Indeed are tools that you can use to reach potential employees. These websites provide information such as reviews of your company and details on your interview process. Having present and past employees provide their own reviews is a great way to ensure you give the public an honest description of what your work environment is like. Encourage workers in the office to write their own reviews, which will help you recruit the best potential employees.

  1. Use the social sharing tool.

ReviewMaxer lets you include social buttons in landing pages, emails, etc. A drop-down menu provides numerous social sharing options. If what you’re looking for isn’t there, you can always add it yourself. Including Facebook, Twitter and Google+ buttons encourages your customers to write their own reviews on heavily populated websites. Have your post-purchase landing page include a social sharing button as well as a reminder to review the employee who helped your customer through the buying process. That one review can convince numerous prospects that your company is right for them.

  1. Remember incentives are key.

Sending emails through ReviewMaxer is an effective way to remind customers to write reviews. You can send email reminders and follow-ups to your selected list of recipients. Every message is customizable, allowing you to thank your customers and ask them to write a review on their experiences and the employees who helped them. Emails are also a great way to offer incentives. In your email, offer your customers a discount on their next purchase or a chance to enter a raffle in exchange for a review.

ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Watch our free demo today to see how easily and efficiently you can protect and improve your online reputation.

Photo credit: Pablo

Written by: Kelly Delgado


How to add Review Monitoring to your ReviewMaxer account

Review Monitoring allows you to see review activity across all of your review site links in nearly real time. You can also receive email alerts whenever new reviews post, display a stream of your latest and greatest reviews on your website and review funnel landing page and automatically share positive reviews to your social media profiles.

Adding Review Monitoring

To add review monitoring, navigate to Dashboard > Reviews. Click the Add Review Monitoring button. 

Review monitoring will run once when you first activate it, then nightly thereafter. The software will upload your new reviews and send out review alerts the morning after the reviews appear. Once monitoring runs, your existing reviews will populate the Reviews page and it should look more like this:

You can choose which star ratings to publish and exclude certain websites from publishing by going to Dashboard > Reviews > Monitor and Stream > Review Stream.

We can almost always pull reviews from your main listing URL. However, you may want to guide visitors to a different call-to-action URL than the one we monitor for reviews. To do so, use this guide:

Once you’ve found the right URL, click the Pencil () next to the appropriate link and paste it into the Review Monitoring URL (optional) box.

Note that you can monitor a review site link without displaying it on your landing page. To hide a link from your page, navigate to Dashboard > Funnel > Links > Your Review Site Links. Click the check mark () next to the link you’d like to hide until it turns gray. 

Adding the Review Stream to your website

Once you’ve set up Review Monitoring, you can embed a stream of your latest and greatest reviews from across the web into your website using a simple copy-and-paste widget.

Navigate to Dashboard > Reviews > Review Stream. Click the code in the box to select it, then Ctrl/Cmd + C to copy it. Then, in the appropriate place on your website, click Ctrl/Cmd + V to paste.

If you’re a WordPress user, be sure to look into our SEO-friendly Review Stream plugin. We also have a Joomla Review Stream module and a Drupal Review Stream module.

ReviewMaxer is an affordable and easy-to-use system to manage your company’s online reviews and reputation. Use ReviewMaxer to promote your positive reviews and interact with your customers to resolve issues. Sign up today for your free demo.

Photo credit: Pablo


How does your business compare?

Use our free Review Scan to generate an instant reputation report and see how your business appears on local review sites.