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The first steps you should take to begin generating reviews for your company

The legal field poses unique challenges when it comes to obtaining online reviews. The sensitive and personal nature of a law firm’s work makes it more difficult to get clients to speak out about their experiences. But if you look at generating reviews for your firm as both a numbers game and a long-term proposition – you’ll see that it’s more than worth the effort.

The value of a single review is enormous. Consider the conversion increase that even a single review provides your firm: A recent Bazaarvoice study showed that one positive online review could boost conversion by 10 percent. Every subsequent review boosts that rate even more.

With a long-term review acquisition strategy, it’s important to have patience and make sure you’re putting in a sound and consistent effort to gather reviews from your clients. Here’s how to get started.

  1. Find your major review-site listings across the web.

Once you’ve created your account and logged into your dashboard, automatically search and upload links for your business’s existing listings across the most important major review sites by clicking the Connect a Location button in Dashboard > Funnel > Links > Review Profile.

Although industry-specific sites play a huge role for law firms, your major review-site listings (on sites like Google+ and Facebook) do have a large impact on your company’s visibility and reputation on the internet. Even if you choose to hide these major review-site links on your landing page, it’s valuable to keep them in your list for monitoring.

  1. Find your industry-specific review-site listings across the web.

Industry-specific review sites are particularly important in the legal field and you shouldn’t overlook them. Consider creating or seeking out existing listings on the following review sites (we integrate with all of the sites mentioned):

As always, if there’s a review site you’d like to see integrated into our platform, feel free to get in touch.

  1. Determine which of the review sites are most important to your goals.

Take a moment to inventory and assess your listings across these major and minor sites to determine which links you’d like to display and highlight for your visitors. Highlight your top priority site by dragging its link into the blue box in Dashboard > Funnel > Links > Your Review Site Links.

  1. Ask clients directly for feedback.

As a law firm, you have the advantage of establishing strong, sustained, face-to-face relationships with your clients. This is why asking your satisfied clients to leave a review is still one of the most powerful and effective ways to acquire them. And by directing customers to your landing page, you ensure that those reviews go exactly where you want them to go.

Still, your clients are susceptible to all the same deterrents to leaving a review as customers across all industries, including simply forgetting to do so. That’s why it’s useful to send them off with a tangible reminder to visit your landing page.

Our printed invites are uniquely useful in a law office environment. Here are a few ideas for incorporating our printed invites into your workflow:

  • Include your URL on appointment cards or use our printed review invites as appointment cards.
  • Include invites with paperwork or in paperwork folders (some have pocket slots for business cards).
  • Leave invites in a business card holder at the front desk.
  • Include your URL or an invite card in client mailings.

Note that we offer the proofing and printing of these cards in-house and at cost, but you may want to experiment with creating similar invitations with your own printer or find additional ways to incorporate your landing page URL into your business literature.

If you keep an email list, you might also consider using our drip campaigns or your email software to send a review invitation to your customers via email. You’ll also find an embeddable email signature snippet in the Widgets section that you can use to drive interaction with your landing page right in your correspondence. And our embeddable landing-page widgets are great for your website (find these in Dashboard > Widgets).

  1. Optional: Monitor your reviews across sites and keep tabs on what people are saying about you.

It’s important to take a proactive approach to managing your online reputation. Our optional Review Monitoring add-on allows you to keep an eye on what people are saying about your business across the internet. You’ll receive email alerts whenever you receive a new review on any third-party site listing you’ve loaded into your account so that you can take quick action if needed.

  1. Adjust your campaign as needed.

Review acquisition is a long-term commitment and one worth doing authentically. You may find that the most important review sites for your business change over time. We encourage you to make adjustments as you go. You can re-order, hide, show, edit and delete your review site links at any time. (You can perform all these actions in Dashboard > Funnel > Links > Your Review Site Links.)

Watch this free demonstration today to see how ReviewMaxer software works.


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A step-by-step process for reaching out to your customers via email

Our automated email campaigns allow you to reach out to your recent customers over time to facilitate a steady stream of reviews. Follow the steps below to get the most out of your campaign.

1) Customize/set up your campaign.

Before accessing any campaign features, you must complete the initial campaign setup by filling out the fields in the Setup email invite campaigns window. Once you have completed this setup, you’ll have access to all campaign features.

By default, the first email to a recipient will be sent out immediately after a recipient becomes active (more on this below). The Deactivate recipients on click? setting will also be turned on. You can adjust both of these settings in the setup window.

Please note: Using a free email address – e.g., Gmail, Yahoo, AOL – in the From email field can cause your campaign emails to bounce.

Before sending out any emails, take some time to customize your email campaign. This will help convert more customers into reviewers. Consider personalizing the wording of the emails. The default language is serviceable for a wide range of businesses, but the more directly you speak to your customers, the more you stoke the sense of reciprocity that motivates them to complete a review for you. If you need some ideas, consider mining your existing reviews for other motivators to touch on in your email messaging. For example, highlighting yours as a local business that needs your customers’ support to compete with the Big Guys. People love to feel needed and many want to support your business.

To get started, go to Dashboard > Invites > Email. Click here to learn how to customize your emails.

2) Create a CSV and upload your recipients.

While you can upload recipients one by one (click the Add a recipient button), you can also upload a high volume of recipients at once by creating a CSV file.

Upload your CSV file by going to Dashboard > Invites > Recipients and clicking the Upload CSV button.

3) Activate your recipients.

When setting up an automated email drip campaign, contacts you upload (via CSV or one by one) will automatically be added to the Pending Recipients list, where they will stay until one of the following happens:

  • They’re automatically moved to the Active Recipients list. (You must toggle on the setting Auto-activate pending recipients daily?)
  • They’re manually moved to the Active Recipients list (after clicking Activate all pending recipients or toggling the check mark in their entry on/green).

Auto-activating recipients

This feature automatically moves a set number of recipients to your Active Recipients list every day (provided that there is enough room on the Active Recipients list – you are limited to 100 active recipients by default).

To turn on this feature, set Auto-activate pending recipients daily? to Yes. You can then set how many recipients per day you’d like to activate (the default is 10).

Once a recipient is active, they will begin receiving your email drip campaign. Active recipients eventually become Inactive Recipients. Inactive recipients have done one of the following:

  • Received all emails.
  • Unsubscribed.
  • Submitted a review directly to your landing page (i.e., not to any third-party site).
  • Submitted feedback via the contact form.
  • Opened or clicked through a campaign email (only if you’ve turned on either of these settings in Dashboard > Invites > Recipients > Activity).

Inactive recipients stay on the list for 180 days (unless you manually delete them or change the expiration date), after which they can be re-added as Active Recipients. The system will prevent you from re-uploading recipients on the inactive list, thus preventing you from sending your campaign to the same customer twice.

Photo credit: Pablo


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Use ReviewMaxer to make it easy for people to review your company

No matter what industry you’re in, product and service reviews are a vital part of gaining new business and knowing whether or not your company is retaining customers.

Make writing reviews easy with ReviewMaxer’s texting feature

With ReviewMaxer’s text messaging feature, you can invite your customers to a landing page through a text message. This landing page allows customers to write reviews of your company’s product or service. Customers can quickly engage in the review-writing process by simply clicking on the link in their text message. In order to receive a text, the customer must opt in and agree.

To get started, upload a CSV file with recipients’ names and phone numbers. Then, customize your message and send it to your list of recipients. Phone numbers in the United States, Canada, United Kingdom and Australia are currently available. The initial fee is $15 for the first 200 messages, then a 6-cent fee per message after that.

Why should I use a text message review service?

A text message goes directly to the customer’s mobile device. It presents the review link in a way that’s easily accessible. When you make it simple for customers to leave a review, they’re more likely to do it. ReviewMaxer’s texting feature simplifies the process – you aren’t relying on customers to go to your website and find the link on their own.

How do I get my customers to opt in?

Present the opt-in option to your customers when you’re selling your product or service to them. You can use a station with a computer or tablet to quickly collect the customer’s name, phone number and consent to receive text-message updates from your company.

How do I customize my message?

Company representatives can customize messages under the text message template. Text messages are standard 160 characters, so it’s important to keep messages short and direct to avoid sending two messages. You can also send a test text message to a direct phone number to ensure the text appears on the mobile device the way you intended.  

What happens if a customer replies to my message?

If a customer replies to your message, they’ll get an automated response with an option to opt out. The same message will also direct them to a main number where they can contact your business.  

Incentives and rewards

You want your customers to write reviews and you also want them to return for more business. By implementing a review rewards program, you can get both. If customers leave a review, perhaps you offer a 10-percent discount on their next purchase. If customers leave three reviews on different review sites, perhaps they’re rewarded with a free gift. You can easily adjust the rewards to what your company can handle in order to encourage more customers to review your products and services.

Social media reviews

Similar to using the ReviewMaxer texting feature, social media makes leaving reviews easy for customers. Many people might already be tweeting your company with reviews or tagging your company in Facebook posts. It’s important for your company to be active on social media. Responding to customers who leave reviews and sharing those reviews will create relationships with your customers.

Social media reviews are also beneficial to your company because they allow potential customers to easily check out your product or service, which can lead to more business.  

Facebook has made it especially easy for people to leave reviews under the “review” tab on its business pages. Customers can leave a rating out of five stars and leave comments underneath. To boost your online reputation, you need five-star reviews to attract new customers; you should also address problems noted in lower-star reviews that potential customers will see.

ReviewMaxer is a great tool for your business to collect and manage your customers’ online reviews. You can also post or stream positive reviews directly to your website and social media channels. Try our demo today to see how easily and efficiently you can protect and improve your online reputation.

Photo credit: Pablo

Written by: Jordan McCrary


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6 online review sites your company should target

Today’s consumers are becoming increasingly technologically savvy. From determining which product to buy to which restaurant to try, consumers are relying more on online customer reviews to help make their purchasing and dining decisions. In fact, according to a survey by Search Engine Land, 72 percent of consumers trust online reviews as much as personal recommendations. So which review sites should your company pay attention to?

  1. Google My Business.

When consumers search for a local company on Google, reviews posted about that company show up in the search results. The reviews and star ratings help consumers decide whether that particular store or restaurant is worthy of their business. In 2014, Google began using the Pigeon update, which is an algorithm that uses the location and distance ranking parameters to improve search results. Google takes all the information from a company’s site as well as its reviews to produce more content, which makes the business appear more reputable.

If you want your business to show up in search results, you need to optimize your site. Set up accounts with local directories and online review sites, particularly with Google My Business. Your sales and the visitors to your site will increase as people post more comments, reviews and pictures of their experiences with your business.

  1. Better Business Bureau (BBB).

The Better Business Bureau (BBB) is a nonprofit site that examines several types of businesses, comparing their products or services with best business standards and depicting the customer satisfaction rate. The Better Business Bureau does not endorse a certain business or recommend it to the public as the best, but it provides people with information about businesses and if they meet with the site’s accreditation standards.  

The site evaluates both non-accredited and accredited businesses. A general Better Business Bureau profile of a company contains information about the business, its accreditation status, a list of complaints and reviews posted by customers and information on its dissolution. The Better Business Bureau rates businesses from A (highest) to F (lowest) based on the business’s complaint history; the type of business it is; how long the business has been open; how transparent it is; licensing and government issues; and known advertising issues.

  1. Yelp.

According to Yelp, Yelpers wrote more than 102 million reviews by the end of Q1 2016. Yelp allows people to rate a company and post reviews about their experiences, while allowing companies to respond. A company can create a Yelp profile, which includes its hours and location, and users can register to review the company for free. Companies can only respond to a certain number of reviews or messages each day.

Your business should work toward attaining positive reviews so that they appear at the top of your Yelp page. Having a profile on Yelp increases your company’s chance of showing up on Google’s search results.

  1. Yellow Pages.

Yellow Pages, a partner of Yelp, is a leading local marketing solutions provider in the U.S. Yellow Pages provides listings, coupons and reviews for millions of businesses. Yellow Pages uses an online reviews and ratings system so that customers can share their experiences with everyone else.

  1. Facebook.

Facebook provides users with the option to review a business by clicking on “Facebook Ratings & Reviews,” which users can find on the left-hand side of their pages. Users can choose to make their posts public to all, only to friends or only to them. People can also post a review on a business’s Facebook page, which automatically goes on its wall for all to see.

  1. TripAdvisor.

Businesses in the travel, tourism, entertainment, hotel and restaurant industry should check out TripAdvisor to see what people are saying about them. The site has more than 225 million opinions, pictures and reviews posted by consumers and customers. The review site offers information on airfares, rental listings, travel guides and advice forums. It’s useful for customers who are deciding where to visit and eat while they are traveling.

A great way to remain aware of what people are saying about your company online is by investing in an online reputation management software like ReviewMaxer. ReviewMaxer collects reviews from more than 500 review sites and puts them into one central database where you can respond to the reviews and share them on social media. 

 

Photo credit: 123RF Stock Photo

Written by: Paul Cook


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3 reasons why wedding vendors need positive reviews

If you work in the wedding industry, you should know how important online reviews are for your business. Review websites are the new norm for sharing recommendations for bridal services and venues. Online reviews written by your clients have a huge impact on attracting new business. Reviews of your company on sites like The Knot and WeddingWire help increase your visibility online, while enhancing your reputation and credibility.

While appearing at bridal shows and wedding expos are a great way to get exposure, brides will still want to see your past work and hear from prior clients. Potential customers will research your business and will trust online reviews as much as personal recommendations. In addition, using social media to influence your online brand is a great way to introduce new clients to your services.

Here are three ways online reviews affect the wedding industry.

  1. Online wedding planning.

A new trend in the wedding industry is online wedding planning. Online wedding planning services provide an opportunity for brides to connect with a planner and work out details quickly via the internet. If you have this type of business, online review are crucial, as they are the only way potential clients can decide if your company will be a good fit.

  1. SEO, which helps your business stand out.

The wedding industry occupies a large segment of the internet. Establishing a positive reputation online helps your content rank well in high traffic areas that will help your business stand out. Not only does this create brand awareness, it also helps promote your business as a resource for brides who have questions or need information. Positive reviews improve your sales and make you easily identifiable when potential clients search online.

  1. Vendor collaborations.

Often brides prefer using service providers who work in collaboration with each other to help them manage the overwhelming planning process. These relationships between vendors, photographers, bakers, florists, caterers and others often occur through recommendations – in person and online. Potential clients as well as collaborators will search reviews of your business before contacting you.

Your wedding business will flourish through a great portfolio and exceptional reviews. A wedding is arguably the most important day of a person’s life – one negative review can prevent you from landing a new client. Being recognized as a business that provides services to ensure a perfect wedding day is crucial in this industry. Don’t let one bridezilla take you hostage – know what previous customers are saying about your company and your services by monitoring and maintaining a positive presence online.

Managing your reputation online is easy when you use software like ReviewMaxer. ReviewMaxer helps you manage your reviews online and helps you become a recognizable and trusted brand in the competitive wedding industry.

Watch this free demonstration today to see how ReviewMaxer software works.


Photo credit: Pablo

Written by: Amanda Murguido


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How you can motivate your customers to review your company

Negative online reviews hurt. They hurt your reputation, your company’s sales and even your feelings. You work hard, and you know your employees do too. So why is it that you’re receiving mostly negative online reviews? Where are all the reviews from customers who’ve had a positive experience?

Unfortunately, customers who have negative experiences are more motivated to leave online reviews. They’re frustrated, and they want to be heard. So how can your company motivate or encourage customers who’ve had positive experiences with your company to leave reviews?

Here are four ways to motivate your customers to leave your company positive online reviews:

  1. Reach out to your customers via email.

Proactively reaching out to all your customers and asking for their feedback is the best way to gain more positive reviews. If customers receive a simple email asking about their experience and requesting their opinion, they’ll be more likely to review your company on important review websites and social media platforms. It’s critical to import new customer emails at least once a week (even better, daily) to ensure you’re consistently gaining more reviews.

  1. Request an online review via text message.

Send your review request directly to your customers’ phones. With your customers’ permission, simply text them, “How are we doing?” and include the URL that directs them to your review and social media websites.

  1. Order printed review invites.

These cards work best placed at a front desk or at your registers. Another way to utilize them? Have your field representatives use them as a leave-behind with customers. Include them in your presentations, packets, packaging and gift bags. These cards are a tangible way to direct your customers to the review sites you’d like to receive more positive reviews.

  1. Ask for feedback via social media.

Remind your fans and followers that you appreciate their feedback and that their experiences with your company are important to you. Simply request a review through Facebook or Twitter.

After your customers leave your company online reviews, don’t forget to thank them! Some companies offer a coupon as a thank you for leaving a review, while others make a charitable donation for an online review. Every company should reply to every new review.  

Review management software is a great product that helps you manage and increase your online reviews. Among other tasks, it can:

  1. Email and text message your customers.
  2. Order review invites.
  3. Create your custom URL that directs your customers to the review and social media sites you’re listed on.

ReviewMaxer is the secret tool for accomplishing it all.

Watch this free demonstration to see how ReviewMaxer software works and contact us if you have questions.

Photo credit: Pablo


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